Everyone tells you that social media, content marketing, and paid advertising are the most important channels to develop for your digital marketing efforts. They are very powerful tools to broadcast your brand and bring you new leads and subscribers. But do you have a...
marketing message
What You Need to Know about Advertising for Gyms
by Justin Hanover | Oct 4, 2021 | Core Offer, Ideal Client, Marketing, marketing funnel, marketing message, Positioning
So you’re looking for advice on advertising for gyms? Well, I wrote this article specifically to help you make wise decisions when it comes to advertising. But first we need to talk about terms. As a gym owner, you most likely started your business because you...
Why Should Your Prospect Choose Your Gym Over Someone Else’s?
by Nick Berry | Aug 31, 2021 | Core Offer, Fitness Marketing, Ideal Client, Local Market Positioning, Marketing, marketing message, Positioning, target market
Discover the secret to standing out: our blog reveals how your gym can captivate ideal clients and beat the competition.
A Client Saved Is A Client Earned – The Misunderstood Retention Trio
by Nick Berry | Aug 24, 2021 | Client Care, Marketing, marketing message, Retention
“A client saved is a client earned” - Benjamin Franklin (kind of) Let’s start here, because if you only get one thing from this blog, I want it to be this: According to Forbes.com, it can cost 5x more to acquire a new client than to keep an existing one. ...
Owning Your Gym’s Target Market: How to Pinpoint and Engage Your Ideal Client
by Nick Berry | Aug 23, 2021 | Ideal Client, Marketing, marketing message, marketing strategy, target market
Master gym marketing with precise strategies to identify and engage your gym target market—transform prospects into your ideal clients!
How To Make Your Fitness Business Standout With A Marketing Message
by Nick Berry | Feb 8, 2018 | For Business Owners, Stage 2, Videos
Imagine having ONE STATEMENT that clearly communicated who you are and what you do to your target market. That'd be pretty awesome, right? A Positioning Statement does exactly that when carefully crafted to fit your business. It's like you're calling card to attract...
The Best Marketing Plan For Fitness Businesses
by Nick Berry | Jan 16, 2017 | Articles, For Business Owners
Create a more effective marketing plan by playing to your strengths. The Triple A Marketing Method will make marketing more fun and effective for your business.
Create a Marketing Message in 6 Steps
by Nick Berry | Sep 5, 2016 | Articles, For Business Owners, Stage 2
Elevator pitches and USP’s are great. However, it’s rare that anyone teaches you how to create them so they are effective for your business. In this article you’ll learn how to create a marketing message that attracts better clients for your business in 6 easy steps.