I’m sure you’ve thought, or maybe yelled, something like this after something incredibly frustrating happened in your gym. Maybe a client was late. Maybe you had to explain the same exercise to someone for what felt like the 376th time and now you feel bad because she’s an incredibly nice woman, but why can’t she just remember to keep her shoulders back? Maybe it’s a Monday morning at...
In this post, we’ll finish our 2-part series on starting a Money-Making online Hybrid Training Program in 4 Easy Steps. During the chaos of the pandemic, gym owners had to make it work. You had to figure it out fast or your business was going under. It took a lot of spit, chewing gum, and USB cables. Now that the chaos is subsiding, it’s been a struggle figuring out how to...
“Do you know who I am?” That’s not just something a movie star says when they get pulled over after a late-night drinking binge… That’s what your ideal client thinks every time they see one of your marketing messages that don’t mean anything to them. That means they delete your email… Or scroll past your ad… And worst of all, they brush you off like you don’t...
Leadership takes many forms, but without it, your business will fall apart like an overstuffed trash bag you’re desperately trying to get into the bin before it bursts. YOU DON’T WANT YOUR BUSINESS ALL OVER THE D##N PARKING LOT, DO YOU?!?! This short (3 minute) clip from our talk to shows how Meagan sees her role as a leader and how she used her leadership to make some BOLD...
2. Style over substance. I’ll never forget talking with a guru one day about how to get leads to talk on the phone. Way back in the day, before I had a gym of my own, I worked as a receptionist at a busy architectural firm. Salesmen would call all day long trying to get me to put them through to the owner of the company. I got pretty good at sniffing them out. I wanted to make sure...
It was a cold and snowy night but inside by the fire, our staff was snuggled up in our blankets, drinking hot chocolate with marshmallows. “Old Squats” was a personal trainer waaaay back in the early 2000’s and he was sitting in his rocking chair slowly moving back and forth. He wasn’t part of our staff but he always hung around and regaled us with stories about the “good ole days”....
Last month, in this article, we talked about the different channels you should have in your marketing investment portfolio. This month, we’ll discuss how much you should be investing in that portfolio. The majority of independent gyms are underinvesting in marketing. And because of this, they are getting left behind as boutique franchises buy up market share with their corporate branding...
In the last few posts, we’ve tackled some common social media mistakes gym, and business owners, make when marketing on social media. To recap: Social media is the largest and most often used platform in marketing. And if you’re a business owner, you may already have a business page, and groups, geared to around your content. However, some business owners make mistakes when marketing on social...
Your marketing plan should always include social media. If it doesn’t, then you may not draw in the clients you’re currently looking for. In part one of our 4-part series… We covered the top 2 mistakes you’re making when it comes to posting and creating engagement on social media. And in part 2…we dived in deeper. Today, we are going to give the next two mistakes…and give you a much clearer...
If you want to engage prospective clients, then you need to leverage social media to your advantage. Because face it, there’s a good chance someone out there needs what you’re selling. But: If you’re committing these social media marketing mistakes…not only will your message fall flat… It could turn off the prospects you want to attract to your facility. In part one, you discovered two...
In this series, we are going to give you some tips to make your social media advertising strong and engaging. Everyone knows how important social media is to growing your business. But, if you’re doing it wrong, then your message won’t reach the right people…preventing them from knowing and falling in love with your business. For example, the top-known fitness businesses, to A-list celebrities...
A lot of gym owners want to get “back to normal” and focus on fully reopening their gyms. But it’s not just gym owners…but the members and staff as well. More gyms have either shut their doors, or changed their entire business to maintain their income and revenue. Although returning to “normal” may seem less likely with each passing day…there is hope on the horizon. With the latest vaccine...
You know your marketing message is one of the best ways to get your message in front of others—especially the people you want to attract into your gym. But when you’re marketing, it’s better to focus your message on one person—as opposed to a large group of people. This allows for a stronger, clearer, and more concise message that will resonate with your target market. Even if you want to...
You spend a lot of time and energy on your marketing. Have you ever wondered if it was reaching the right audience or producing more clients for your business? Successful gyms bake marketing into their operations and budgets. They know it’s something they must keep up all the time – that it’s not an “extra” for when you have a little more time or money, or when you’re feeling creative. But...
We all spend time and effort on social media, websites and blogs to promote our businesses. But there’s another, traditional way to get free exposure to the masses in your area, and it’s often overlooked or dismissed. That’s free media coverage on TV and radio and in newspapers. Yep, the old dinosaurs still have plenty of value for you – particularly now with so much huge, serious news...
The fitness marketplace is crowded with competitors – and today, of course, it’s also packed with uncertainty and profound changes. So, differentiating your gym is crucial and a fundamental part of your marketing strategy. Meaningful differentiation showcases your gym’s unique strengths and it shows your value in a way that separates you from competitors. It makes it possible to win business...
Reopening your gym is a huge opportunity to learn from your clients, remove barriers in your sales process, and start the next leg of your journey on the right foot. A lot of that is tied to how you market your reopening – even if Day 1 has already passed. These ideas apply to more than just the date you literally reopen the doors for the first time. It’s all about communications – and...
During the COVID-19 outbreak, some business owners are unsure about how much focus they should devote to making sales. Fitness professionals have asked us repeatedly if they need to be selling at this time – or just generating leads to use later. It’s a fair question with a simple answer: You have to keep doing both, now and always. Download our free list of resources to protect your business...
If you’re like millions of people, you turned on your computer or TV this morning and swiftly got caught in the swirl of anxiety-inducing news, opinion, advice, complaints, misinformation, and grief mixed in with random cat videos and inspirational quotes. It’s enough to make you want to go back to bed, pull the covers over your head, and hope for a miracle. Download our free list of resources...
In times of crisis, people seek leadership – whether in medicine, government or business. And now more than ever, your gym’s clients and prospects are counting on you to help them stay fit, which includes reminding and updating them about your services and expertise. We’re not talking about dispensing medical advice or running for office. We’re talking about marketing in a way that is helpful...
We’re all having to be flexible, creative and service-focused during the coronavirus crisis. The good news is, you’re not alone in figuring out how to proceed to protect your team, your clients and your business. If you can’t deliver your services in person, then you need to be able to do so virtually. You can offer recorded training online, or set up live streaming sessions for individuals or...
As the coronavirus causes disruptions large and small around the world, no business is exempt from its effects – including yours. Gyms might experience a drop in attendance. Clients might have questions about sanitation and safety. You and your team could feel confused and disoriented in this unfamiliar territory. It’s all totally understandable. But you’re not alone. While the world...
When you were creating your business, who did you envision as the ideal client? Were you building a gym primarily for, say, young men who want to be competitive bodybuilders? For women in their 20s and 30s who want to stay in shape before, during, and after their pregnancies? Or were you aiming to attract, say, people over 60 who are interested primarily in functional fitness? It’s not enough...
Overcoming sales objections is key to growing your business. But before you can overcome them, you need to understand them. Most skepticism falls into one of two categories. Either there’s a lack of understanding between you and the prospects, or they don’t see how your service will solve their problem. If we understand what’s underlying their objections, we can respond with points that will...
Growing your business can come with common growing pains. But if you know where you’re headed, challenges can be a good thing, providing lessons on how to improve and clarity about direction. Let’s think about hiring, for instance — staffing up with the right people in the right roles at the right time. What does your gym need at this stage? Give us 2 minutes and we’ll show you how to...
Companies that develop a strong culture succeed more than those that muddle around without a clear presence or identity. And a key component of a company’s culture is its values: What are the its beliefs? How does it guide its people’s behavior and standards? Values shape every decision a business makes. For example, internally, values define standards for hiring, firing, and...
To keep clients coming back year after year, you need to do more than help them reach their fitness goals. You need to engage them on a continuing basis — while they’re in your gym and even while they’re away. “Engagement” is more than just a buzzword. It’s the connection between your client and your business through various channels – in person, through social media, through email...
It’s so easy for gym owners to focus on getting sales that they sometimes forget to spend enough time on keeping the clients they already have. But to ignore retention is to invite failure. You need a system to ensure that you’re not leaving any client behind from month to month. Engage them continually so they stay longer, make more referrals, and spend more money. Retention is one of the...
Everybody wants to make a sale as quickly as possible, right? Wouldn’t it be great if we went from getting a lead to closing the deal – just like that? Well, that’s a nice fantasy. But reality calls for a system to nurture leads through your sales funnel. You’ve got to actively guide them through it, from the first time someone expresses interest in your service to when you sell your core...
The opportunity in Facebook ads has been both a gift and a curse for gym owners. Never before has the attention of your ideal clients been so quickly accessible. However, because of this ease of accessibility, many gyms have become overly dependent on a single lead channel. So if Facebook changes a rule or impressions become more expensive (as it typically does over the holidays), these gyms...
Networking to grow your fitness business DOES NOT mean showing up to a networking group and exchanging business cards. There’s a better, more effective way to network if you want to be the most well-known fitness pro in your community and get more clients. Let’s talk about the keys to networking for your fitness business…
Want more client referrals? Here’s a quick checklist to make sure your referral program is on point.
Let FR show you how and when to hold planning sessions that will propel your business forward and help you see faster results.
Business doesn’t have to be complicated, in fact when it comes right down to it there are 3 things that will determine your success. These 3 things are the blueprint for fitness business owners to use if they want to see faster growth and take their business to the next level.
Do you know how much a lead is worth to your business? Here’s how to find out…
Learning more about pre- and postnatal coaching is one thing, but turning that knowledge into results for your clients (and growing your business) is another.
As you are faced with new challenges as a fitness business owner it’s critical that you develop the courage and confidence to make the decisions required to get your fitness business to the next level.
Frustrated with leads ‘ghosting’ you? Here are 5 ways to ease your frustration.
You spend a lot of time and energy in your marketing. You need to know what is working and what’s not. We cover how to determine your marketing success in this blog.
Getting more clients and adding revenue is challenging for any business, but fitness business marketing can particularly difficult due to low budgets, manpower and time. Here’s what will work for you in 2019.
Don’t make these 3 critical fitness business mistakes if you want to maximize your growth and get fast results.
There’s a log of information out there telling you how to run and grow your fitness business. We put out at least one new blog post and video per week covering a variety of topics from marketing and sales to time managment and hiring. Here are the top blog posts, videos and free resources from 2018… Top Fitness Business Blog Posts 2018 With over 270,000 views here are the...
High performing fitness business owners ‘always be marketing’, even when it’s hard, because it’s a necessary behavior for their success.
How do you consistently and constantly grow your fitness business? You develop skills that allow you to generate more revenue and create a following. Once you understand how to attract leads, convert those leads to clients and become a leader you will have the keys to success. Not only will you be able to control your growth but you can inspire others to help you accomplish your mission....
You need a fitness marketing plan if you want to build your client list and generate more sales for your business. But, many fitness pros hate marketing… So, what’s the answer? Check out this short video to find out, and if you’re up to it take my 30-day challenge! Need Help Building Your Marketing Plan? Download Your Free Guide Today
The fastest way to help more people is to learn how to attract more of them into your personal training business. If you’d like to get more personal training clients for your business, and who wouldn’t, then marketing is critical. Let’s assume you have the required credentials, certifications or education to deliver great results (and that you are doing it with the clients that you have...
Running a personal training business is tough work! From the day you decide to start you will be faced with challenges, obstacles and difficult decisions that you’ve likely never thought about or been prepared to handle. Taking action and implementing the following 5 key elements into your personal training business will give you the best shot for fast growth and success. A Sales System...
We’ve all seen those “As Featured In…” lists on the websites of experts. Why do they put them on there? Who the heck cares? It’s all for credibility and positioning. Letting your target market know that you’ve been featured in a magazine, newspaper, online information site or other media channel automatically gives you expert status in the mind of your visitors. Listing top media outlets on...
Would you like to increase your sales and get more clients for your fitness business? If so, then a marketing calendar for your fitness business is a MUST HAVE! Consider your marketing calendar the program design template for the growth of your business. It’s the exercises, sets, and reps that are required to increase your revenue and attract more clients. Instead of...
All businesses have competition, even if you’re the only trainer in your area. You have to compete with local gyms, other trainers, Yoga, Pilates, online training and streaming videos. There are lots of options your Ideal Client has to choose from to help them reach their goals. You need to be aware of these options so that you can position yourself against them and make your business the...
“Where should I market to get more personal training clients?” This question stumps many fitness business owners, but there’s a simple answer that will help you grow your business. Want Help Creating A Marketing Plan To Grow? Schedule complimentary 60-Minute Discovery Call with an expert on the Fitness Revolution Team to help you find a...
A strong Front End Offer can help grow a fitness business quickly. Not only will it speak directly to the needs and desires of your Ideal Client, but it will allow anyone on the fence about joining your program to test drive the experience. Remember, the objective of your Front End Offer is to provide a positive experience for your Ideal Client. In order to do so it must: Have a low barrier...
With the growth of social media, video marketing and content marketing its critical that you have a great message to attract clients. Here is a simple formula to help you figure out the content you need to grow your personal training business. Want Help Creating A Marketing Plan To Grow? Schedule complimentary 60-Minute Discovery Call with an...
The success of your marketing and ability to get more personal training clients for your business rely on your ability to create a message that resonates with your Ideal Client. One of the easiest ways to figure out what to say in your marketing and learn how you can help your Ideal Clients choose your business over the competition is to ask! But, many personal trainers simply assume they...
Positioning is a powerful piece of your marketing plan. It tells your target market who you are, who you help, and why they should choose you. It also gives you credibility and should position you as an expert. So, how do we tell the world that you’re an amazing fitness pro? Before you begin telling the world how awesome you are we need to create your Local Market Positioning™. Think of this...
Do you know what it would take to double the sales in your fitness business? To increase personal training sales to the point where you have to hire more staff, expand your facility and transform into the fitness business owner you’ve been working so hard to become. An increase in your personal training sales comes from focusing on the top of your sales pipeline. Let me show you how...
It all starts with the right question… You likely started your business or entered into the fitness industry because you asked yourself a question about what you wanted to do, who you wanted to help or how you wanted to make a living. Your growth as a person and business owner start with questions about skills you need to develop, obstacles you will face and finding the path to success....
The struggle to find success in the fitness industry is real. You’re in a saturated industry with a lot of misinformation, hyperbole, smoke and mirrors. Just 12 years ago I was no different than you…navigating my way in business, simply trying to increase revenues. I’m still no different than you. Each day I wake up with a desire and drive to push a little further, a little higher,...
It’d be great if you could build your business off referrals alone, right? There are a few businesses out there who are able to do this, but they are outliers. Most of us mortals have to expand our marketing to other channels to grow our business and hit our goals. That doesn’t mean you should neglect your internal marketing channel of referrals. Too many fitness business owners sit back and...
Discover how to create a formula for your fitness business growth AND save time doing it. This formula has been used with hundreds of fitness businesses, studios, and gyms. There’s Still Time… The Elite Fitness & Performance Summit is only event designed specifically to help fitness business owners get to the next level in their business and life. When you attend you’ll transform from...
We’re at a place in history where data is incredibly important. It’s helping us make better decisions and, when used correctly, can make running your business a lot easier. As a fitness pro you’re likely tracking data on your programs success rates, weight lost, inches dropped, and strength gained. That’s how you progress a client in their training and help them reach their goals. Business...
Make your marketing more effective by applying these two simple rules. Most business owners are breaking at least one of this in their blog posts, emails, social media posts and even on their website. Fitness marketing success comes down to being able to deliver a message to the right audience at the right time. You have to motivate people to take action and change their lives. Watch the...
Training people from the comfort of your own home, not dealing with client sessions or having to work around your client’s schedules. It all sounds amazing, but is it really all it’s cracked up to be? Running an online fitness business seems incredibly appealing, especially if you’ve endured the long days, split shifts and headaches of having to run your in person fitness business....
There’s a good chance you’ll experience a few ups and downs in business. Rarely is your path to success a straight line to the top. You are forced to endure peaks and valleys, sometimes extremely painful valleys. Those challenges are placed there so that you can develop skills, strategies and relationships that will help you get to the next level. It’s a lot like training. You have to...
One complaint many personal trainers looking to get more clients have is about the quality of their leads. They are either ‘tire kickers’ or they have a million excuses to not show up. What if the problem wasn’t with the leads? There’s a simple solution to converting more leads into prospects and it lies in your sales pipeline. A clear follow up process with defined stages and actions will...
As a fitness business owner, you constantly have a million things on your plate and a to-do list that’s a mile long. How do you ever get it done? Day planners and morning routines aren’t the answer! Instead, you need a simple operating system to help you manage your priorities and keep them top of mind. Watch this short video to learn how to implement this routine into your...
Every day we meet a new fitness pro who is struggling to get their fitness business to the next level. They are frustrated with their growth, stressed out by their business, and confused about what to do next. Time’s running out to find a solution for many fitness pros. And when that time does run out we see a lot of great fitness pros leave the industry or never reach the number of people...
There’s a lot of info for your potential clients out there right now. The real question is are you creating the right type of information and content to grow your personal training business? Writing a blog, doing social media or adding to your YouTube channel won’t magically bring you new clients. It’s still critical for you to get people to see that content. However, with the right plan of...
If we’re having a conversation exactly one year from today, and you had to look back over the past 12 months, what would have needed to happen over that period of time for you to be happy with the growth in your personal training business? Take a minute and really think about your answer… It’s easy to think about where you need to be in order for you to be happy with your success, but the...
If You Ever Wondered What It Takes to Create A High Powered, Cash Generating Fitness Business That Allows You To Live The Life You Want, You Are Not Alone A world-class fitness business that pumps out predictable revenue and doesn’t drive you insane trying to manage all the chaos is a fantasy that many fitness business owners and fitness pros only dream of. Having a multiple six, maybe even a...
Imagine being able to get a structure in place to run your business that not only allowed you to get more done, grow your team and eliminate stress but also double your personal income? That’s exactly what Nemiah Rutledge, owner of Body Paradox, was able to do after working with Success Coach Pearla Phillips in the High Performance Coaching Program. It wasn’t always easy for Nemiah! He...
As you start your fitness business word of mouth marketing is your bread and butter. You do a great job working with clients and they in turn help you grow your business. But, that doesn’t last long! Eventually you need to grow faster and acquire more clients than word of mouth or referral marketing allows. Which brings up the million dollar question… “Where do I find more clients?”...
Are you constantly searching for the next thing that will transform your business? Unfortunately, that mindset might be holding you back and actually keeping you from achieving your business transformation. Instead implement the habit used by successful fitness business owners to grow their business and develop into High Performing Business Owners. #btn_1_3b35652efea68cc72dc52e935d08c140...
A clear marketing message will attract your Ideal Client, repel the tire kickers and help you stand out from the competition. The one big hang up is usually creating a great marketing message for your business. You have the ability to communicate your brand story to your target market and community. If you don’t tell it, someone else will. It may be your customers and raving fans or it could...
Do you know why your clients REALLY invest in your services? Here’s a hint… They aren’t buying sessions or even great training. They are buying results. The outcome that you deliver is what will attract more leads and clients to your business. It’s also what will help you charge what you’re worth and eliminate a lot of the price objections you get from leads. Marketing the outcome you...
Referral marketing produces highly qualified and pre-sold leads for your personal training business. But, most fitness pros and personal trainers passively wait for referrals instead of engaging in a clear marketing plan to produce more of them. Here are some simple steps you can put in place to get more from your referral marketing plan.
Do review sites like Google, Facebook and Yelp attract your Ideal Client? Most fitness businesses and personal trainers aren’t well represented on these sites and do nothing to manage their online reputation. Watch this short video to get a simple action plan that will make your personal training marketing plan more effective.
It’s easier than ever to access information from experts all over the world. Blogs, podcasts, YouTube and social media make everyone and everything accessible. Which makes you think long and hard about attending a live event, conference or summit. When attending a live event you have to fork out travel expenses, hotel, food, time away from the business and time away from family. There’s...
4 Tips To Leverage Social Media Love it or hate it, social media is here to stay and it’s a critical part of your fitness business marketing plan. If you’re not using social media to build your authority, position yourself in the local market and communicate with your audience then you’re making things hard on yourself. These tips aren’t going to turn you into the fitness equivalent of a...
You can consistently and confidently attract high-quality clients. All you need is the right fitness business marketing prescription. A marketing plan isn’t a random compilation of marketing ideas and tactics done inconsistently. Yet, many fitness business owners and personal trainers do exactly that and hope to get more clients. If you witnessed a trainer randomly running around from machine...
Will you be at the #1 event for Fitness Business Pros?
Email marketing is an underutilized marketing tool for personal trainers. If you’ve put off starting your email newsletter or don’t feel like you’re getting the most out of your email marketing watch this short video for a few tips on setting up, building, and leveraging your email list. In the video we’ll cover: Why many personal trainers never get started with email marketing How to...
Every personal training business leaves hundred, if not thousands, of dollars on the table each month. New sales aren’t the only way to increase revenue, increasing the lifetime value of your personal training clients can have a dramatic impact on your business. #btn_1_ff62e97cb36e1d3c066ba9c97094ccf6 .text...
Ever get frustrated with the results your marketing is producing? Having a simple personal trainer marketing plan could solve your problems! Without a purposeful plan that provides you clarity on exactly what to do if you want more clients you’ll continue to struggle. Here’s a simple plan you can get started with today if you need more clients. To make it easy to get started...
5 Skills That Will Take Your Business & Career To The Next Level Success in the fitness industry relies on your ability to deliver great results to your clients. Over time you’ve developed skills and learned new techniques to be able to create programs and coach your clients to success. Growing and running your fitness business, whether that’s a studio or as an Independent Contractor, also...
?Make Your Dream Business A Reality… Mitch Rothbardt, Castro Valley Fitness, has gone from part time trainer working an office job to pay the bills to being able to realize his dreams. Now he’s running a successful, multiple 6 figure fitness business full time. Learn how he did in this short video… Let Fitness Revolution Help You Create Your Dream Business… Complete...
Increase Sales, Profits & Performance By Discovering These Skill Sets Making the transition from trainer to business owner is challenging. You’re going to face numerous roadblocks and challenges along the way, probably even fail a few times. That’s all part of the process! Here are 5 keys to building a successful fitness business… Want To Shortern Your Learning Curve?...
How To Overcome The Biggest Challenges You’ll Face As A Fitness Business Owner It’s nearly every fitness pro, personal trainer and strength coach’s dream to one day have their own gym and be their own boss. Unlike the path to getting certified and securing your first job as a trainer, a business owner’s journey is not clearly defined. That leaves many fitness pros jumping in...
Need a boost in your personal training business? Learn how one trainer doubled his lead generation. clients and income in 6 months by applying a unique system to his business and life. Inside you’ll discover how: He went from frustrated to confident in running his business To apply a system to get more leads and convert those leads to paying clients Increase your income and...
Your Fitness Business won’t thrive if you can’t keep clients around and they aren’t happy! Here are a few tips for creating a great culture and building a client experience that increases the lifetime value of your clients.
Imagine having ONE STATEMENT that clearly communicated who you are and what you do to your target market. That’d be pretty awesome, right? A Positioning Statement does exactly that when carefully crafted to fit your business. It’s like you’re calling card to attract more of your Ideal Client. In this quick video you’ll discover: The key compenents of a powerful...
Why Should A Prospect Choose Your Business Over The Competition? Your business should be the most well known and respected fitness solution for your target market in your community. If its not, then you’re blending in with the competition and likely struggling to bring in new clients. Taking the top position in your market shouldn’t be complex. It does require a great strategy and disciplined...
One business owner came to Fitness Revolution looking for a better way to grow his business. The first priority for Filipe Cotas, owner of TFW Medway, was to get a systematic marketing plan in place to bring in more clients. He had some success with marketing and client acquisition but it wasn’t as smooth as he wanted, especially for the goals he had set for himself. Like many other...
Is your marketing plan bringing your fitness business enough new leads and clients to hit your goals? If you’re like most fitness pros the answer is “NO!” But, it’s not your fault. You’ve probably never been taught how to market effectively and if you’re looking for help many “gurus” will give you bad advice. Hate to break it to you, but...
