Getting your content in front of leads is easier than ever. But when you do, what do you need to consider? This article outlines the 5 steps to create a fitness sales funnel.
marketing
The Secret to Creating a Fitness Business That Clients Love
There are two main groups of people that you want to love your fitness business. Those two groups are your customers and your employees. Of course, you want your customers to love your business. If they do, they will happily spend money with you and refer their...
3 Mistakes that will Kill your Fitness Marketing Messaging
Putting together your messaging for your fitness marketing campaign can be challenging and confusing. It may be a struggle because you don’t feel like you’re a good writer. Or it may be it’s a challenge because you don’t have a framework to create your...
The Beginners Guide to Email Marketing for Fitness Businesses
Everyone tells you that social media, content marketing, and paid advertising are the most important channels to develop for your digital marketing efforts. They are very powerful tools to broadcast your brand and bring you new leads and subscribers. But do you have a...
A Quick Guide to Getting Fitness Testimonials for your Gym
Sometimes asking for testimonials can be challenging. When is the right time to ask? How do you ask? In person or by email? Even more confusing can be this: What exactly do you ask your client?! This is really important. If you ask the wrong questions or just...
What You Need to Know about Advertising for Gyms
So you’re looking for advice on advertising for gyms? Well, I wrote this article specifically to help you make wise decisions when it comes to advertising. But first we need to talk about terms. As a gym owner, you most likely started your business because you wanted...
7 Day Social Media Fitness Marketing Plan For Your Gym
If you've ever wanted to get more clients through social media marketing, then you’re reading the right article. You’re about to discover which social media platform is right for you and get a 7-day fitness marketing plan. The good news is that this method...
The 5-Step Referral System For Your Gym or Studio
Referral marketing produces highly qualified and pre-sold leads. Every gym or studio should have a Referral system that is always ‘on’ and will consistently generate revenue. Unfortunately it’s not uncommon that we see them passively waiting for referrals instead...
Why should they choose your gym over someone else’s?
Do you know the answer to that question? Great! Now, can you articulate it, without hesitation, in a way that’s truly meaningful to your prospects? And do it in less than 10 seconds? That’s how long someone’ll give you before they move on and take a...
A Client Saved Is A Client Earned – The Misunderstood Retention Trio
“A client saved is a client earned” - Benjamin Franklin (kind of) Let’s start here, because if you only get one thing from this blog, I want it to be this: According to Forbes.com, it can cost 5x more to acquire a new client than to keep an existing one. ...