Blog

Revenue

How to Recover from Revenue Losses

If you’re like most independent gyms, you’ve seen your revenue decrease during the coronavirus crisis. That’s why we devoted our webinar last week to the topic of recovering from revenue losses. You can find all our recent webinars among the free resources we’ve gathered for you. (There’s a ton of great information, so be sure to see take a look.) Without minimizing what’s happened, we are...

MarketingRetentionSales

Marketing Virtual and In-Person Services: What to Tweak, What to Keep

If you started offering virtual training during the coronavirus quarantine, you might be among the many gyms planning to continue offering it even after the crisis is over. So, you might find yourself operating two marketing tracks: one for virtual and another for in-person training. It might seem like a lot to think about, but we’re here to walk you through it. This was the subject of a...

RetentionSales

Overcoming Obstacles and Seizing Opportunities

Some people see an obstacle and focus on how it’s blocking them. But successful entrepreneurs see challenges as opportunities. In these days of the pandemic, we all face plenty of these situations. Your success depends largely on overcoming obstacles and seizing opportunities inherent in today’s world. Here’s a look at three common situations and how some of our top-performing gyms are...

RetentionSales

8 Tips to Maximize Revenue In Your Virtual Gym

Our weekly webinars have produced great conversations about how to solve problems for gym owners. One recently addressed how to maximize revenue in your business, including virtual training in the era of the coronavirus. You and all business owners already know the importance of what we call The Big 3: marketing, sales, and retention. Keep up the focus on those three basics, always.  But here,...

COVID-19Reopening

Use This Time to Review and Adjust

This time of year brings annual rituals like spring cleaning, pruning limbs and pulling out weeds. They’re necessary chores to get ready for a new season of growth. And this year, we can apply the same idea to our gyms amid the coronavirus crisis. So, take the time now to review your systems, procedures, programming and personnel. What can you do to make subtle improvements or to try...

COVID-19EmployeesReopening

Talk About Reopening With This Group First

With states starting to loosen Covid-19 restrictions on businesses, how developed is your plan to reopen your gym? A major component of that plan must be communications – and as you’re developing the rollout, remember who you need to speak with before going public: Your team. Download our free list of resources to protect your business during the COVID-19 crisis. That’s right. Before you...

ArticlesCOVID-19MarketingReopeningSelling

Your Guide to Reopening After COVID-19

Everyone’s wondering when they can reopen their gyms. While we can’t give a certain date, we can tell you that right now is the time to plan for it. It’s a confusing period, and the situation will keep changing in the weeks and months ahead. Reopening gyms is in Phase 1 of the federal reopening guidelines announced recently by President Trump. It will be up to individual governors when to...

ArticlesCOVID-19MarketingSelling

Make Sure You’re Giving the Best Zoom Experience You Can

When the coronavirus lockdowns hit a few weeks ago, many fitness pros quickly moved online. It was impressive to see gym owners, studio owners and trainers adapt to keep their clients engaged and exercising. But, let’s face it. We were all hoping “this thing” would be over within a few weeks and we could return to normal life. Now that we know otherwise, it’s time to take another look at your...