So you’re looking for advice on advertising for gyms? Well, I wrote this article specifically to help you make wise decisions when it comes to advertising. But first we need to talk about terms. As a gym owner, you most likely started your business because you...
Positioning
Growing Your Core Offer With a Powerful Front-End Offer
A strong Front End Offer in your fitness business can help grow your Core Offer quickly. Not only will it speak directly to the needs and desires of your Ideal Client, but it will allow anyone on the fence about joining your program to test drive the...
Building Your Credibility & Getting More Clients With Local Media
We’ve all seen those “As Featured In…” lists on the websites of experts. Why do they put them on there? Who the heck cares? It’s all for credibility and positioning. Letting your target market know that you’ve been featured in a magazine, newspaper, online information...
4 Ways to Build Your Credibility And Grow Your Personal Training Business
Positioning is a powerful piece of your marketing plan. It tells your target market who you are, who you help, and why they should choose you. It also gives you credibility and should position you as an expert. So, how do we tell the world that you’re an amazing...
Creating A Crystal Clear Marketing Message
A clear marketing message will attract your Ideal Client, repel the tire kickers and help you stand out from the competition. The one big hang up is usually creating a great marketing message for your business. You have the ability to communicate your brand story to...
How To Make Your Fitness Business Stand Out
Why Should A Prospect Choose Your Business Over The Competition? Your business should be the most well known and respected fitness solution for your target market in your community. If its not, then you’re blending in with the competition and likely struggling to...
How To Establish Your Credibility And Grow Your Fitness Business
When you position yourself as an expert and establish yourself as the most credible authority on fitness in your area it's easier to attract great clients, charge more and grow your business. Luckily, it's not difficult to position yourself at the top when you follow...