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What You Need to Know about Advertising for Gyms

So you’re looking for advice on advertising for gyms? Well, I wrote this article specifically to help you make wise decisions when it comes to advertising. But first we need to talk about terms. As a gym owner, you most likely started your...

Growing Your Core Offer With a Powerful Front-End Offer

  A strong Front End Offer can help grow your Core Offer quickly. Not only will it speak directly to the needs and desires of your Ideal Client, but it will allow anyone on the fence about joining your program to test drive the experience....

ArticlesFor Business OwnersFor Fitness ProsStage 2

Building Your Credibility & Getting More Clients With Local Media

We’ve all seen those “As Featured In…” lists on the websites of experts. Why do they put them on there? Who the heck cares? It’s all for credibility and positioning. Letting your target market know that you’ve been featured in a magazine,...

ArticlesFor Business OwnersStage 2

4 Ways to Build Your Credibility And Grow Your Personal Training Business

Positioning is a powerful piece of your marketing plan. It tells your target market who you are, who you help, and why they should choose you. It also gives you credibility and should position you as an expert. So, how do we tell the world that...

ArticlesFor Business OwnersStage 2

Creating A Crystal Clear Marketing Message

A clear marketing message will attract your Ideal Client, repel the tire kickers and help you stand out from the competition. The one big hang up is usually creating a great marketing message for your business. You have the ability to communicate...

ArticlesFor Business OwnersStage 2

How To Make Your Fitness Business Stand Out

Why Should A Prospect Choose Your Business Over The Competition? Your business should be the most well known and respected fitness solution for your target market in your community. If its not, then you’re blending in with the competition and...

For Fitness ProsStage 2Videos

How To Establish Your Credibility And Grow Your Fitness Business

When you position yourself as an expert and establish yourself as the most credible authority on fitness in your area it’s easier to attract great clients, charge more and grow your business. Luckily, it’s not difficult to position...

For Business OwnersStage 2Videos

How To Use The Power of Positioning To Get More Clients

Positioning is a great way to establish your credibility and build authority in your market, but it goes beyond just telling your story.  If you want your message to resonate with your target market learn how to use benefit statements to attract...