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ArticlesFor Business OwnersFor Fitness ProsStage 3
[ February 27, 2018 by Fitness Revolution 0 Comments ]

Building Better Systems For Your Fitness Business

How To Use the 20/80 Rule To Create Fitness Business Systems

Systems…they are like Bigfoot or a unicorn.  Every fitness business owner is chasing them, working to put them in place, but very few have actually succeeded in defining and implementing them well.   They are a mysterious component of a fitness business that seems to always be just outside the reach of most fitness business owners.

Without systems in place, you will be reliant on either doing everything yourself or hoping that your people can figure it out.  Both of those situations put you on the fast track to burn out.

There’s got to be a better way, right?

Fitness Business Systems The Easy Way

Before we dive into systems we need to address the elephant in the room…

A system is NOT JUST a checklist of tasks to be done.

Let’s zoom out really quick, okay?   Without getting caught in the details of all the checklists and tasks that must get done in your business it’s important to note the 20/80 rule.

The rule states that 20% or your actions will deliver 80% of the desired results.  It’s likely that 20% of your clients make up 80% of your profits, 20% of your program design system delivers 80% of the results you get, etc.

Every business has a set of common processes that are required for them to operate and be sustainable.   You need to get leads, sell services/products, deliver those services/products and manage your finances.   While there are many different approaches to fulfilling those process, they all must be done for a business to be successful.

The Core Processes in your business are the 20% that make up 80% of the business activity.

A few examples of these Core Processes are:

  • Marketing Process
  • Sales Process
  • Service Delivery Process
  • Retention Process
  • Accounting Process
  • Human Resources Process

Simple Fitness Business Systems Deliver Big Results

Identifying your Core Processes isn’t enough.  Now, you need to zoom in a bit closer to figure out how each of these processes gets completed or delivered in your business.  Remember, avoid creating a checklist (at least for now) and keep things really high level.  Trust me, you’ll have a lot more success by following this method.

For each of your Core Processes document a maximum of 5 steps for each.

Here’s an example of the Marketing Process:

  1. Create Your Core Offer
  2. Define Your Ideal Client
  3. Local Market Positioning
  4. Build Your Core Marketing Funnel
  5. Create Your Triple A Marketing Plan & Marketing Calendar

These 5 steps would put any business owner in a great spot to go get leads for their business.  But, it’s not a checklist or step by step blueprint for running a lead generation campaign.

Each of these 5 steps would eventually need to be broken down into smaller steps and eventually, checklists or step by step instructions would be developed and documented for each of them.   The key is not doing that until it’s absolutely needed.

Building Out Your Fitness Business Systems

If you try to build out all of your systems at once there’s a good chance you’re going to struggle through this process.  It’ll leave you stuck and frustrated with your business for a long time.  Instead, take a similar approach you would use with a client through their training process.  Complete an assessment, identify the #1 problem and then take the time to focus on creating the process that will solve that problem for good.

If you did this each quarter, and let’s say you got 2 processes and systems developed and documented in your business, that would equate to 8 big problems solved.  How would your life and business be different if you got rid of 8 big problems in the next year?

From there you can evaluate your systems each quarter to make sure that things are working the way they should for your business right now (they will never be perfect, and that’s okay).

Want help building out your Fitness Business Systems?

Trying to get this all accomplished as a business owner by yourself is a challenge.  Often times you need an experienced coach and the right set of tools to help you navigate the craziness that you experience every day and identify the biggest needs in your business.  We’d love the opportunity to talk with you and figure out if we can help you implement better systems in your business and help you get to the next level.

If you’d like the opportunity to talk with a coach here’s what you need to do:

Step 1: Download Your Fitness Business Assessment (Click The Button Below) 

Step 2: Schedule Your FREE Coaching Call 

Step 3: Implement and Take Action!!!

Get Your Business Assessment

ArticlesFor Business OwnersStage 3
[ February 19, 2018 by Fitness Revolution 0 Comments ]

How To Build Systems To Automate Your Fitness Business

You know that gigantic to-do list sitting at the side of your desk, or worse lingering in your head, waiting to get done. It’s probably full of tasks that you need to delegate or automate! But, you can’t do that without creating systems that run your fitness business.

Once you begin to figure out how to bring in new clients your challenges shift. Now you face the issues of having to wear all the hats in your business and be everything to everyone. The more clients you have the more time you spend programming and training.

Something has to give, right? Well, we can’t magically add more hours to your day and even if we could that’s not the answer. Hard work and hustle will get you to a certain point, but you can’t do that forever.

How (and what) do you automate and delegate in your fitness business so that you have more time to work on the business instead of being trapped working in the business?

3 Key Systems To Delegate In Your Fitness Business

One of the first things that many fitness business owners try to get rid of is marketing and sales. Because you don’t love doing, or maybe just don’t understand it, you try to hand it off to someone. Trouble is that you rarely will find someone to market or sell as well as you do (if you have some simple processes in place) and if you do find that person they usually require a significant investment (read that as they get highly paid!).

Now, that doesn’t mean you should do it everything yourself, but don’t hand off all the marketing and sales responsibilities to someone else.

Facebook Advertising

If you are going to delegate anything with your marketing the first step would be to have an expert run your Facebook ads for your business.  Free up the time you would spend learning how to create images, landing pages, target your audience and build out funnels and invest it back into converting the leads that you get from your FB ads.

Lead Engine Marketing is the perfectly solution for a fitness business owner who sees the value and is ready to invest in having an expert run their FB ad campaigns.

Before you leverage a marketing agency or service to get you leads make sure you have the following in place:

  • Lead Tracking
  • Follow up systems or scripts
  • Sales Process

While the leads can be driven to your business they will require work to convert into clients.

Administrative Systems

If you’re spending a ton of time on client follow up, basic administrative work and data entry it could be time to hire an administrative assistant.  But, before you do, make sure you have a documented list of follow up systems and processes for your new admin to follow.

Inside FR Coaching Programs we provide a complete administrative operations manual so that you don’t have to recreate the wheel or start from scratch.  

?Want to see if a coaching program could help you and your business? Complete Your Application to Schedule A Complimentary Coaching Call!

Your admin systems would include:

  • Managing new leads
  • Client Data Entry management
  • Client Follow Up
  • Customer Service

Imagine not having to confirm sessions, appointments, handle basic client questions, chase down a credit card or perform client follow up!  

Bookkeeping

The final basic systems that you should create and then delegate is your bookkeeping.  Typically you will go from a basic spreadsheet that tracks your finances and need to move into a software like Quickbooks.  

Simply using a software like Quickbooks and taking the time to set it up to connect with your bank accounts could save you hours of time.  

Here’s a quick list of things you need:

  • Manage the general ledger
  • Reconcile bank statements – deposits and payments
  • Enter vendor invoices for business expenses
  • Select vendor invoices for payment and write checks
  • Enter sales
  • Enter and track the cost of your assets
  • Process payroll, track/remit payroll taxes, prepare payroll tax reports
  • Prepare employee W-2’s at year-end
  • Prepare reports: balance sheets, profit & loss, and cash flow

Once you have this system in place, or if you need help setting it up hiring a qualified bookkeeper can be a great investment for you.    

Re-Investing Your Time For Growth

When leveraged correctly creating systems and delegating tasks will act like a multiplier in your business.  Your time will be worth more and the tasks you’ve handed off will be in the hands of competent individuals who can produce a better result than you.  

Now that you have systems in place you should be investing your time in the highest dollar per hour activities in your business.  You’re now doing more revenue producing activities that will help you grow and expand your business.

If you can’t quite figure out where to start with business systems, hiring or delegation it may be time for a little help.  There’s a blueprint for success ready!