How To Use the 20/80 Rule To Create Fitness Business Systems
Systems…they are like Bigfoot or a unicorn. Every fitness business owner is chasing them, working to put them in place, but very few have actually succeeded in defining and implementing them well. They are a mysterious component of a fitness business that seems to always be just outside the reach of most fitness business owners.
Without systems in place, you will be reliant on either doing everything yourself or hoping that your people can figure it out. Both of those situations put you on the fast track to burn out.
There’s got to be a better way, right?
Fitness Business Systems The Easy Way
Before we dive into systems we need to address the elephant in the room…
A system is NOT JUST a checklist of tasks to be done.
Let’s zoom out really quick, okay? Without getting caught in the details of all the checklists and tasks that must get done in your business it’s important to note the 20/80 rule.
The rule states that 20% or your actions will deliver 80% of the desired results. It’s likely that 20% of your clients make up 80% of your profits, 20% of your program design system delivers 80% of the results you get, etc.
Every business has a set of common processes that are required for them to operate and be sustainable. You need to get leads, sell services/products, deliver those services/products and manage your finances. While there are many different approaches to fulfilling those process, they all must be done for a business to be successful.
The Core Processes in your business are the 20% that make up 80% of the business activity.
A few examples of these Core Processes are:
- Marketing Process
- Sales Process
- Service Delivery Process
- Retention Process
- Accounting Process
- Human Resources Process
Simple Fitness Business Systems Deliver Big Results
Identifying your Core Processes isn’t enough. Now, you need to zoom in a bit closer to figure out how each of these processes gets completed or delivered in your business. Remember, avoid creating a checklist (at least for now) and keep things really high level. Trust me, you’ll have a lot more success by following this method.
For each of your Core Processes document a maximum of 5 steps for each.
Here’s an example of the Marketing Process:
- Create Your Core Offer
- Define Your Ideal Client
- Local Market Positioning
- Build Your Core Marketing Funnel
- Create Your Triple A Marketing Plan & Marketing Calendar
These 5 steps would put any business owner in a great spot to go get leads for their business. But, it’s not a checklist or step by step blueprint for running a lead generation campaign.
Each of these 5 steps would eventually need to be broken down into smaller steps and eventually, checklists or step by step instructions would be developed and documented for each of them. The key is not doing that until it’s absolutely needed.
Building Out Your Fitness Business Systems
If you try to build out all of your systems at once there’s a good chance you’re going to struggle through this process. It’ll leave you stuck and frustrated with your business for a long time. Instead, take a similar approach you would use with a client through their training process. Complete an assessment, identify the #1 problem and then take the time to focus on creating the process that will solve that problem for good.
If you did this each quarter, and let’s say you got 2 processes and systems developed and documented in your business, that would equate to 8 big problems solved. How would your life and business be different if you got rid of 8 big problems in the next year?
From there you can evaluate your systems each quarter to make sure that things are working the way they should for your business right now (they will never be perfect, and that’s okay).
Want help building out your Fitness Business Systems?
Trying to get this all accomplished as a business owner by yourself is a challenge. Often times you need an experienced coach and the right set of tools to help you navigate the craziness that you experience every day and identify the biggest needs in your business. We’d love the opportunity to talk with you and figure out if we can help you implement better systems in your business and help you get to the next level.
If you’d like the opportunity to talk with a coach here’s what you need to do:
Step 1: Download Your Fitness Business Assessment (Click The Button Below)
Step 2: Schedule Your FREE Coaching Call
Step 3: Implement and Take Action!!!