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A Client Saved Is A Client Earned – The Misunderstood Retention Trio

“A client saved is a client earned” – Benjamin Franklin (kind of)   Let’s start here, because if you only get one thing from this blog, I want it to be this: According to Forbes.com, it can cost 5x more to acquire a new client than...

What Should a Gym’s Retention Rate Be?

  Is 95% good?   What should yours be?  94%?  98%?   How do you know? In this video, Success Coach Madison Allen covers what your retention needs to be in order to be GREAT, what a strong Client Care System should cover and 2 mistakes to...

People drinking protein shakes at the fitness bar in a gym
ArticlesFor Business Owners

7 Tips to Keep Your Clients Engaged

To keep clients coming back year after year, you need to do more than help them reach their fitness goals. You need to engage them on a continuing basis — while they’re in your gym and even while they’re away. “Engagement” is more than just...

ArticlesFor Business Owners

Retention Invention: No Client Left Behind

It’s so easy for gym owners to focus on getting sales that they sometimes forget to spend enough time on keeping the clients they already have. But to ignore retention is to invite failure. You need a system to ensure that you’re not leaving any...

For Fitness ProsStage 1Videos

Retention Strategies For Personal Trainers

Trying to fill a bucket with a bunch of holes in it can be incredibly frustrating. But, that’s what many personal trainers do in their business. Retention for personal trainers is critical, especially if you want rapid growth. Keeping clients...