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Increase Gym Member Retention Rate

It happens all the time. Gym owners get so focused on marketing and sales that they forget the follow-up after the customer becomes a member or joins a program. We are taught that to increase revenue we need to increase our lead generation and...

How to Sell Gym Memberships: An Easy 5-Step Sales Process

So, you’re doing great in every aspect of your business but when it comes to sales, you and your team are struggling. It’s not because you’re bad at sales, because you might be closing  a good percentage of your new prospects. But maybe the...

Dial In Your Core Offer For a More Powerful Marketing Plan

    It’s easy to think that offering a wide range of services and programs will help you attract more clients and make more money. Unfortunately, that’s not how it usually works.  More times than not you end up with the opposite result...

Killing the Beliefs That Are Killing Your Business: Part 3

  Welcome to Part 3 of the  “Killing the Beliefs That Are Killing Your Business” series. It’s not hyperbole that this presentation can completely change your entire approach to sales and if you’ve taken the time to watch the first two parts,...

Killing the Beliefs That Are Killing Your Business: Part 2

  Welcome to Part 2 of our exclusive “Killing the Beliefs That Are Killing Your Business” series. In Part 2, FR Success Coach Madison Weyreter talks about: Doing what you ALREADY know how to do to sell with confidence. How to use proven...

Killing the Beliefs That Are Killing Your Business: Part 1

  Has a client told you they couldn’t lift a weight when you knew they could? Sometimes when that happened in my gym I’d sneak an extra plate on the bar and not tell them until after their set. Sneaky, huh? The look on their face after I...

The 2 Systems Every Business Needs And How To Make Them Work For You

Are you feeling stuck in your business? Stressed… Frustrated… Burnt out… I talk with gym owners all-day every-day and I hear it a ton. You don’t know what you don’t know, and you don’t know where to start. You hear the way to fix this is...

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Forget “Selling”. This is what REALLY matters…

Numbers. What’s your revenue? How many leads did you get? What’s your closing percentage? What’s your marketing budget? What’s the cost-per-click? Numbers. Know your numbers. It’s so easy to get caught up isn’t it? It’s so easy to think of...

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Ways Marketing Gurus Will Hurt Your Business [Part 2]

2. Style over substance. I’ll never forget talking with a guru one day about how to get leads to talk on the phone.  Way back in the day, before I had a gym of my own, I worked as a receptionist at a busy architectural firm. Salesmen...

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The 12% Marketing Investment Formula

Last month, in this article, we talked about the different channels you should have in your marketing investment portfolio. This month, we’ll discuss how much you should be investing in that portfolio. The majority of independent gyms are...

10 Sales Questions You Should Be Asking

  When someone comes into your gym, there’s a good chance asking the PTActionLinks.registerButton({ featureHash: '500-C0kU9XyJMFOyfVdY5uEaTCTQhYg5omWd1tCyJ9z8' }); right sales questions will enable you to close the sale.  But, the...

Marketing

Marketing To One A Key To Your Success?

You know your marketing message is one of the best ways to get your message in front of others—especially the people you want to attract into your gym. But when you’re marketing, it’s better to focus your message on one person—as opposed to a...

Sales

Sales Questions Answered: How Many Times Should I Call a Prospect?

Most gym owners want to be helpful, not annoying, right? You got into fitness to improve people’s lives – not to be an obnoxious salesperson. But running a successful business requires you to make sales. And, lucky for all of us, there’s more to...

Sales

Get Your Team to Sell Like You

Most gym owners come from a training background, not selling. And the same is true generally for the people they hire. So, after you’ve learned to become a salesman yourself, you’ll want your team members to sell like you do.  You’ll need a...

Our 5-Step Sales Process to Grow Your Gym

  When you’re selling, does it feel like your strategy is to talk someone into buying? Well you’re in luck, because we’ve got THE Magic Pill for you!! Jk.  I hope you know by now that is NOT us. But I’ll tell you the two biggest...

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Why You Must Keep Marketing During the Crisis

In times of crisis, people seek leadership – whether in medicine, government or business. And now more than ever, your gym’s clients and prospects are counting on you to help them stay fit, which includes reminding and updating them about your...

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Are You Ready for Virtual Training?

We’re all having to be flexible, creative and service-focused during the coronavirus crisis. The good news is, you’re not alone in figuring out how to proceed to protect your team, your clients and your business. If you can’t deliver your...

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Protect Your Gym During the Coronavirus Outbreak

As the coronavirus causes disruptions large and small around the world, no business is exempt from its effects – including yours.  Gyms might experience a drop in attendance. Clients might have questions about sanitation and safety. You and your...

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Put Your Ideal Client Profiles to Work

When you were creating your business, who did you envision as the ideal client? Were you building a gym primarily for, say, young men who want to be competitive bodybuilders? For women in their 20s and 30s who want to stay in shape before,...

Decoding Sales Objections: When They Say This…They Mean That

  Knowing how to overcome sales objections is key to making sales and growing your business. But before you can overcome them, you need to understand them.   Having a solid sales process and being well versed in delivering it should...

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5 Things to Consider When Hiring

Growing your business can come with common growing pains. But if you know where you’re headed, challenges can be a good thing, providing lessons on how to improve and clarity about direction.  Let’s think about hiring, for instance —...

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How to Identify Your Company’s Core Values

Companies that develop a strong culture succeed more than those that muddle around without a clear presence or identity.   And a key component of a company’s culture is its values: What are the its beliefs? How does it guide its...

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7 Tips to Keep Your Clients Engaged

To keep clients coming back year after year, you need to do more than help them reach their fitness goals. You need to engage them on a continuing basis — while they’re in your gym and even while they’re away. “Engagement” is more than just...

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Retention Invention: No Client Left Behind

It’s so easy for gym owners to focus on getting sales that they sometimes forget to spend enough time on keeping the clients they already have. But to ignore retention is to invite failure. You need a system to ensure that you’re not leaving any...

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Your Checklist to Guide Leads Through the Sales Process

Everybody wants to make a sale as quickly as possible, right? Wouldn’t it be great if we went from getting a lead to closing the deal – just like that? Well, that’s a nice fantasy. But reality calls for a system to nurture leads through your...

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3 Lead Channels You Should Be Invested in This Year

The opportunity in Facebook ads has been both a gift and a curse for gym owners.  Never before has the attention of your ideal clients been so quickly accessible. However, because of this ease of accessibility, many gyms have become overly...

Overcoming Sales Objections Part 3: “I need to check with”

    This is Part 3 of a 3 Part series on Overcoming Sales Objections Part 1: Price Objections Part 2: “Let me think about it” Part 3: “I need to check with….”   One of the most difficult objections to overcome is the...

Overcoming Sales Objections Part 2: “Let Me Think About It“

  This is Part 2 of a 3 Part series on Overcoming Sales Objections Part 1: Price Objections Part 2: “Let me think about it” PTActionLinks.registerButton({ featureHash: '500-3ARJvo28RoPwk9q9KNxxkoEnMSM7GeBBdyuvwgK1' }); Part 3: “I...

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Number One Skill To Sell More Personal Training

You can improve your personal training sales by honing in one simple skill that you are already doing every day.

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Are 6-week Transformation Challenges Dead?

Analysis of a $60,000 transformation challenge

Overcoming Sales Objections Part 1: Price Objections

There’s nothing more frustrating than having a client throw up an objection that you weren’t expecting and can’t overcome it. Instead of convincing them and pushing them to make a decision take this approach.

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How Much Is a Lead Worth?

Do you know how much a lead is worth to your business? Here’s how to find out…

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Using Role Play To Grow Your Fitness Business

Train your team how to handle difficult situations, think on their feet and help grow your fitness business with these role playing tips.

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Why Pre- & Postnatal Coaching Is So Profitable For Fitness Businesses

Learning more about pre- and postnatal coaching is one thing, but turning that knowledge into results for your clients (and growing your business) is another.

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5 Things To Do When Your Leads Aren’t Responding

Frustrated with leads ‘ghosting’ you? Here are 5 ways to ease your frustration.

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Top Fitness Business Content of 2018

There’s a log of information out there telling you how to run and grow your fitness business. We put out at least one new blog post and video per week covering a variety of topics from marketing and sales to time managment and hiring....

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3 Steps To Improve Your Marketing & Get More Personal Training Clients

The fastest way to help more people is to learn how to attract more of them into your personal training business. If you’d like to get more personal training clients for your business, and who wouldn’t, then marketing is critical.   Let’s...

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Dealing With Pricing Questions From Your Leads

What do you say when a lead calls in or emails in asking “What do you charge?” Your answer could be the difference in turning that lead into a client or scaring them away.   There’s a very strategic and systematic way to approach pricing...

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How To Build A Personal Training Business: 5 Keys To Success

Running a personal training business is tough work! From the day you decide to start you will be faced with challenges, obstacles and difficult decisions that you’ve likely never thought about or been prepared to handle. Taking action and...

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A Better Way To Sell Personal Training

Selling personal training doesn’t come naturally to most fitness pros. We got into this business because we love helping people, not because we love selling.   There’s a better, easier way to sell (that doesn’t force you to be like every...

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Personal Training Sales: 20 Questions To Qualify Prospects

Learning how to properly qualify a prospect in your personal training sales process is a skill that all fitness pros need to acquire. Avoiding the trap of qualifying off budget alone will help you convert more prospects into clients.    Many...

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Personal Training Sales: Stop Discounting!

Everyone loves a deal, but there’s no reason you have to discount your personal training services! If you’re constantly getting asked to discount your prices in your personal training sales process then you need to make two changes right...

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Your Most Powerful Fitness Sales Tool

Most fitness business owners and fitness pros sell by pitching their services to prospective new clients. You lay out all the great features of your program and how you can help this client without ever finding out what they really need....

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The Most important Assessment For Fitness Pros To Use In Their Sales System

Assessments are a powerful tool for the fitness pro, especially when it comes to your sales systems. But, most fitness pros spend too much time on the assessments that matter to them and avoid the assessment that matters most to the...

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How to Qualify Leads And Close More Sales For Your Fitness Business

Have you wasted an hour of your time with an unqualified lead that didn’t turn into a client leaving you both feeling frustrated? Every fitness pro has done it, but a lot of those situations can be avoided when you learn how to qualify...

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How to Expand Your Marketing To Increase Personal Training Sales

Do you know what it would take to double the sales in your fitness business? To increase personal training sales to the point where you have to hire more staff, expand your facility and transform into the fitness business owner you’ve...

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The Power of Curiosity For Fitness Business Growth

It all starts with the right question… You likely started your business or entered into the fitness industry because you asked yourself a question about what you wanted to do, who you wanted to help or how you wanted to make a living.   Your...

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How To Rise To The Top: The Keys To Fitness Business Success

The struggle to find success in the fitness industry is real. You’re in a saturated industry with a lot of misinformation, hyperbole, smoke and mirrors. Just 12 years ago I was no different than you…navigating my way in business, simply...

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Your Perpetual Referral Plan: Get Your Clients To Refer More

It’d be great if you could build your business off referrals alone, right? There are a few businesses out there who are able to do this, but they are outliers. Most of us mortals have to expand our marketing to other channels to grow our business...

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The Most Important Number In Your Fitness Business

We’re at a place in history where data is incredibly important. It’s helping us make better decisions and, when used correctly, can make running your business a lot easier.   As a fitness pro you’re likely tracking data on your programs success...

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Things You Should Know About Taking Your Fitness Business Online

Training people from the comfort of your own home, not dealing with client sessions or having to work around your client’s schedules. It all sounds amazing, but is it really all it’s cracked up to be? Running an online fitness business...

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A Clear Plan For Fitness Business Growth

There’s a good chance you’ll experience a few ups and downs in business. Rarely is your path to success a straight line to the top. You are forced to endure peaks and valleys, sometimes extremely painful valleys. Those challenges are placed there...

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Mastering Your Personal Training Client Conversion Strategy

One complaint many personal trainers looking to get more clients have is about the quality of their leads. They are either ‘tire kickers’ or they have a million excuses to not show up. What if the problem wasn’t with the leads? There’s a...

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16 Reasons Your Personal Training Business Fails

Every day we meet a new fitness pro who is struggling to get their fitness business to the next level. They are frustrated with their growth, stressed out by their business, and confused about what to do next. Time’s running out to find a...

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How to Grow Your Personal Training Business

If we’re having a conversation exactly one year from today, and you had to look back over the past 12 months, what would have needed to happen over that period of time for you to be happy with the growth in your personal training business? Take...

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10 Reasons You Need To Be At The Elite Fitness & Performance Summit 2018

If You Ever Wondered What It Takes to Create A High Powered, Cash Generating Fitness Business That Allows You To Live The Life You Want, You Are Not Alone A world-class fitness business that pumps out predictable revenue and doesn’t drive you...

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Fitness Revolution’s Impact Explained: “How I doubled my personal income”

Imagine being able to get a structure in place to run your business that not only allowed you to get more done, grow your team and eliminate stress but also double your personal income? That’s exactly what Nemiah Rutledge, owner of Body Paradox,...

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Effective Personal Training Sales Strategies

Most fitness pros hate selling. You probably assume people should want to pay you for training because you’re great at what you do and deliver results. Unfortunately that’s usually not enough to get them to commit to investing in your services....

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10 Reasons Fitness Pros Should Attend Live Events

It’s easier than ever to access information from experts all over the world. Blogs, podcasts, YouTube and social media make everyone and everything accessible. Which makes you think long and hard about attending a live event, conference or...

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The Fitness Business Marketing Rx

You can consistently and confidently attract high-quality clients. All you need is the right fitness business marketing prescription. A marketing plan isn’t a random compilation of marketing ideas and tactics done inconsistently. Yet, many...

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Personal Trainer Email Marketing Plan

Email marketing is an underutilized marketing tool for personal trainers. If you’ve put off starting your email newsletter or don’t feel like you’re getting the most out of your email marketing watch this short video for a few tips on setting up,...

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How To Sell Long Term Memberships To Your Personal Training Clients

The Key To Selling Long Term Memberships For Personal Trainers Is it getting tougher to sell long term memberships to your personal training or group training clients? Maybe, there is definitely a trend in the market to move towards less...

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How To Increase Lifetime Value of Your Personal Training Clients

Every personal training business leaves hundred, if not thousands, of dollars on the table each month. New sales aren’t the only way to increase revenue, increasing the lifetime value of your personal training clients can have a dramatic...

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Retention Strategies For Personal Trainers

Trying to fill a bucket with a bunch of holes in it can be incredibly frustrating. But, that’s what many personal trainers do in their business. Retention for personal trainers is critical, especially if you want rapid growth. Keeping clients...

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Grow Your Fitness Business

?Make Your Dream Business A Reality… Mitch Rothbardt, Castro Valley Fitness, has gone from part time trainer working an office job to pay the bills to being able to realize his dreams. Now he’s running a successful, multiple 6 figure...

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5 Keys For Fitness Business Success

Increase Sales, Profits & Performance By Discovering These Skill Sets Making the transition from trainer to business owner is challenging.  You’re going to face numerous roadblocks and challenges along the way, probably even fail a few...

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The Fitness Pro’s Guide For Business Success

How To Overcome The Biggest Challenges You’ll Face As A Fitness Business Owner It’s nearly every fitness pro, personal trainer and strength coach’s dream to one day have their own gym and be their own boss. Unlike the path to...

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How to Double Your Personal Training Income in 6 Months

Need a boost in your personal training business? Learn how one trainer doubled his lead generation. clients and income in 6 months by applying a unique system to his business and life. Inside you’ll discover how: He went from...

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How To Sell More Personal Training With 4 Mindset Shifts

Are Your Beliefs Keeping You From Selling More Personal Training? Many of the biggest obstacles that keep salespeople and business owners from finding success, especially in fitness, lie right between their ears… If you’re...

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How To Grow A Personal Training Business

From 30 to 110 Clients… Anthony Dix and his business partner Corey Cripe, owners of Fitness Lying Down, struggled to make their business work for a long time. Stress, burn out and frustration impacted not only their business but their lives...

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The Journey Of A Fitness Business Owner

The Skills You Need To Go From Struggling Start-Up To High Performing Entrepreneur One of the scariest parts of being a business owner is the unknown.  There’s nothing guaranteed when you make the courageous, often times scary leap to running...

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What It Takes To Be Successful In The Fitness Industry

“Ryan’s one of those people that makes business, sales and marketing interesting…” That’s literally what Rafal Matuszewski,the host of the Cut The S#!t, Get Fit Podcast, said about an interview we did recently. On...

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How To Get 10 New Clients

Sometimes you need a quick boost of new clients and revenue for your business.  Put this 7-day marketing plan in place to get up to 10 new clients for your personal training business in just one week. This isn’t a method to be used...

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How to Use Networking to Get Clients

Networking is often promoted as the ‘go-to’ marketing channel for fitness pros, but it’s also one of the most ineffective if done incorrectly. Learn how to use networking to get more clients for your business.

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How To Increase Your Revenue By $5,000/mo…

…Without Wasting Countless Hours (And Dollars) On Worthless Marketing Ideas

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10 Powerful Questions That Will Upgrade Your Marketing

When you have a marketing message that is so powerful your Ideal Client feels like you understand their biggest pains, challenges, struggles and solutions you’ll win the marketing game. Find out how to do that here…

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Top 3 Marketing Campaigns To Attract More Clients

Marketing is a requirement if you want to your business to be a success.  I simply can’t sit here and tell you that you just have to be great at what you do and clients will come flocking to your gym.   You have to work to attract them....

13 Questions To Ask In Every Personal Training Sales Consultation

  Sales is mostly about connecting the dots for your prospect so they see the value in your training program.  If your approach to sales is mostly highlighting your credentials as a trainer or using big, fancy words to describe muscles...

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How To Improve Sales In Your Fitness Business

What if more leads isn’t always the answer to grow your business and getting more clients? Often times more leads into your sales pipeline will result in poor conversion rates.  The first reaction for many fitness business owners is to...

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How to Convert More Leads Into Personal Training Clients

Converting leads to clients is the secret to growing your fitness business. Take a look at these 4 keys to making sure you are maximizing your marketing.

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How To Use The 4 Sales and Marketing Pillars

The Sales and Marketing Pipeline is the process someone goes through when they’re trying to make the decision to invest in your training and become a client. This process has four key stages which translate into the 4 Sales and Marketing...

5 Step Sales ProcessleadsSalessales conversation

20 Questions To Qualify Your Leads

Use the following questions to help you qualify your prospects to ensure they are a good fit for your business. When you use these questions as a part of a PTActionLinks.registerButton({ featureHash:...

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Pricing Your Personal Training For Maximal Profits

Learn how to price your personal training programs to get maximum profits out of your business by addressing these two key factors.

The 7-Day Lead Follow-Up System

A simple follow-up system can drastically increase the number of leads you turn into clients. Implement this 7-day system immediately.

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How to Create a Buying Atmosphere (and close more sales)

All fitness business owners (or anyone working as an independent contractor) know that sales is a crucial part of owning a fitness business. In fact, it can make or break a fitness business’ success. So if you are going to do any amount of sales...

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7 Sales Tips from Fit Pros Who Crushed Their Sales Goals

The most successful fit pros know that sales is a huge part of having the type of business that you want. In this article, we asked 3 fitness business owners (who crushed their sales goals) to share their most helpful fitness sales tips to help...

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3 Things You MUST Do After a No Show for a Consult

It happens to everyone…the dreaded no show! When it does, and it will, you can take a few simple steps to try and re-engage your potential new client so that your time isn’t wasted.

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Why You Need a Sales Script

A lot of fitness professionals shy away from using a sales script because they fear sounding inauthentic (or even sleezy!). In this article learn the benefits of having a sales script, and get a few tips on how to make it work for your business.

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5 Things Preventing You from Closing More Sales

Every lead you get is valuable! You work hard and even spend money to get a lead, so it’s critical that you do your best to make sure as many as possible become a client. If you want to improve your closing rate and sell more training, make sure...

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The Art of Non-Selling Sales

In a small business almost everyone is involved in selling. You may not know and you might not like it but it’s the truth. Learn how to be a great salesperson at non-selling sales without being salesly.

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Keeping Score In Your Business

If you’re running a business, you better be keeping score. There are 7 key metrics that you need to be tracking of each month. You should also be setting goals for each quarter to see if you’re on track to have the success you want or if you need...

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6 Sales Tips To Close More Clients

Nothing happens until after the sale! You can’t help your clients until they have joined your program. In this article you’ll discover how to optimize your sales process using 6 simple tips from sales expert Ryan Ketchum.