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The 2 Systems Every Business Needs And How To Make Them Work For You

Are you feeling stuck in your business? Stressed… Frustrated… Burnt out… I talk with gym owners all-day every-day and I hear it a ton. You don’t know what you don’t know, and you don’t know where to start. You hear the way to fix this is “Systems.” It’s like systems are magic beans. They’ll fix everything! How Most Gym Owners See Systems Well, that won’t help if you don’t know two...

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Forget “Selling”. This is what REALLY matters…

Numbers. What’s your revenue? How many leads did you get? What’s your closing percentage? What’s your marketing budget? What’s the cost-per-click? Numbers. Know your numbers. It’s so easy to get caught up isn’t it? It’s so easy to think of everything as a number on a spreadsheet. It’s not.  Don’t get me wrong. Numbers are important. If you ignore them you’ll probably be closing up your...

Sales

10 Sales Questions You Should Be Asking

When someone comes into your gym, there’s a good chance asking the right sales questions will enable you to close the sale. But, the minute you start talking to them, they may instantly shut down and run for the door. Why does this happen? The average consumer is very smart. They can smell a sales pitch a mile away. But, if you’re able to ask the right sales questions, there’s a good chance...

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The Reason Behind Behavior Change Science

As a gym owner, personal trainer, or health professional, you’ve already dealt with the principles of behavior change science. A perfect example is: most of your members will start New Year’s resolutions. And a good majority of them will fail on their goals. Why? Because they failed to change the behaviors in order to be successful. Instead of focusing on one or two small changes, they focused...

ArticlesFor Business OwnersStage 1

How To Sell Long Term Memberships To Your Personal Training Clients

The Key To Selling Long Term Memberships For Personal Trainers Is it getting tougher to sell long term memberships to your personal training or group training clients? Maybe, there is definitely a trend in the market to move towards less commitment and more flexibility. You can’t ignore that. However, you also can’t ditch long term membership plans all together because selling them is a bit...

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3 Things You MUST Do After a No Show for a Consult

It happens to everyone…the dreaded no show! When it does, and it will, you can take a few simple steps to try and re-engage your potential new client so that your time isn’t wasted.

ArticlesFor Business OwnersStage 2Videos

An Easy Way to Attract More Clients

How would you like to discover a method for attracting more clients and automating the process of converting them into clients? That’s exactly what you’ll discover in this video.

ArticlesFor Fitness ProsStage 1

The Art of Non-Selling Sales

In a small business almost everyone is involved in selling. You may not know and you might not like it but it’s the truth. Learn how to be a great salesperson at non-selling sales without being salesly.