Blog

Marketing
[ December 4, 2020 by Fitness Revolution 0 Comments ]

[PART 3] Social Media Mistakes To Stop Committing

Your marketing plan should always include social media. If it doesn’t, then you may not draw in the clients you’re currently looking for.

In part one of our 4-part series… We covered the top 2 mistakes you’re making when it comes to posting and creating engagement on social media.

And in part 2…we dived in deeper.

Today, we are going to give the next two mistakes…and give you a much clearer picture on why you need to correct them…

…and the impact it could have on your business.

Why You Need A Social Media Marketing Strategy?

Before we get into the mistakes…I want to reiterate why social media marketing needs to be part of your online marketing strategy.

Besides running ads on Google…Instagram…or Facebook…

It’s important for you to build a raving fan base, by posting quality content that falls more in line with your brand. It could be memes…short videos…live Q and A…

Whatever the media you choose to deliver your content…you need to make sure you’re doing it well.

Because there’s a good chance that potential clients are looking for your services—but they don’t even know you exist.

This is why your social media marketing strategy is so important…and could significantly impact your overall business.

Now that you understand why posting on Facebook and Twitter are important for growing your business…

Let’s move on to the next two mistakes to avoid when crafting your social media post.

Two Mistakes That Limit Social Media Growth

Here are two more mistakes that could be preventing you from driving in more traffic to your gym:

5. Not Posting Consistently

It will take some time…but you have better consistency with posting. What I am saying is you should be posting quality content every day.

Some gyms do…and they are successful.

And the gyms that don’t, may end up suffering in the long run. When you’re able to post consistently, you’re able to build a following and deliver the content they want to read.

Although you want your posts to have a dramatic impact right away…It may take months or years to build a following and really build your engagement.

Even if you think people aren’t reading what you post…

They are. And the more frequently you can post…the more you will be in front of your target audience.

It’s worth your time to keep posting every day.

6. Not Using Tools At Your Disposal

Posting consistently each day is one way to build a more engaged audience. However, sometimes it’s easy to forget, which prevents your potential market from engaging with you.

How can you remedy this?

There are various social media tools available that allow you to schedule posts ahead of time, and track how well those posts do.

This makes it a super easy and convenient way to build a more engaged audience. You can schedule all your posts for the week on one day…so it’s a literal “schedule it, and forget it” scenario.

These tools are easy to use, and may take your social media marketing strategy to a whole new level.

The Take Home Message

Building your social media marketing strategy is a great way to get your business in front of potential leads.

But, if you’re making these mistakes in your marketing…

Then these potential customers may not know you exist…or even how you can help them. By fixing these social media marketing mistakes…you may see your engagement numbers climb, and more potential leads inquiring about your services.

Is social media your kryptonite? Do you find it hard to get traction on Facebook, Instagram, or other sites?

If so, we can help. Social media can be easy to master…if you have a plan in pace. Get in touch with us today to schedule your free strategy session so we can go over your social media marketing plan—and give you the right steps to get you back on track.

Here’s where you can find the details (we also show you 5 other mistakes you could be making, which we might be able to help you fix):

Schedule Your FREE Strategy Session Here.

Marketing
[ November 18, 2020 by Fitness Revolution 0 Comments ]

[Part 2] Common Social Media Mistakes Gym Owners Make

If you want to engage prospective clients, then you need to leverage social media to your advantage. Because face it, there’s a good chance someone out there needs what you’re selling.

But:

If you’re committing these social media marketing mistakes…not only will your message fall flat…

It could turn off the prospects you want to attract to your facility. In part one, you discovered two mistakes gym owners make when crafting content for social media. Those two mistakes are:

  • The importance of having engaging content…
  • Why knowing your prospects hopes, dreams, and fears can help you create the RIGHT content that engages every time.

These are extremely important—because if you don’t know your avatar…and you’re just posting for the sake of posting…

Then your message won’t work—and you will have a harder time engaging who you want.

In today’s post, you’re going to discover the next 2 mistakes preventing you from bringing in new leads.

Two Costly Social Media Marketing Mistakes Preventing Your Business From Growing

There are 8 mistakes in total that we will cover…

But these two may be the biggest mistakes gym owners make when trying to grow their business, build engagement, and attract new leads on social media platforms like Facebook, Twitter, Instagram, and others.

And once you see the next two mistakes…you’ll understand why these are business killers and can easily cause your leads to dry up.

Those mistakes are:

3. You’re Copying Someone Else’s Content

When it comes to marketing, you’re told to model what’s working in the industry. And this is great advice, since it can give you new ideas on how to interact with your audience and how to attract the clients you want.

But:

Just because something is working for your competitor…doesn’t mean it will work for you.

If you’ve done the legwork and you already know what your audience is looking for, you can create fun, engaging, and high-quality content. And this is why it’s crucial to know what your audience wants so you can have a much greater impact than copying what someone else is doing.

4. Using Every Platform There Is

There are plenty of social media sites to choose from that will give you an opportunity to get your message in front of your ideal prospects. But, just because they are there, doesn’t mean you need to use all of them.

By focusing on one or two platforms at a time, it will allow you to create better content, and help you deliver that content with images, videos, and live broadcasts.

Remember, in order to be good at social media marketing, minimize your efforts on one, or possibly two, social media sites—and understand that being present on every social media platform might detract from your marketing message.

The Take Home Message

Social media may be one of the best mediums to get your message in front of potential clients, as well as your current members. But there are two important factors you need to remember:

  • MODEL what’s working in the industry, but DO not COPY it.
  • Avoid using every social media platform out there.

The more you can refine and focus your message, the better your content will be. This could give you the opportunity to become the “expert” in your niche—and gives your audience the content it craves—so they come back time and time again.

Your social media message could be one aspect holding you back from growing your fitness business.

And fixing those mistakes could help you grow and thrive.

But:

There are 5 other business mistakes we are seeing that could be slowing your growth, and preventing you from reaching your true business potential.

Click the link below to see the 5 OTHER mistakes—and how you can solve them:

[DISCOVER] The 5 Other Mistakes Crippling Your Business

ArticlesFor Business OwnersFor Fitness ProsStage 2
[ February 20, 2017 by Guest Blogger 0 Comments ]

How To Remain Relevant In A Social & Mobile World

Your customers are on their phones everywhere, posting, tweeting, and texting. Do you understand what this increasingly pervasive behavior means for your business? If you haven’t been thinking about how to stay relevant in today’s mobile and social world, now’s the time.

Whether they’re on the go or at their desks, consumers are accessing their social networks more than any other online site, according to Nielsen*. And it’s not just to keep in touch. Consumers are incorporating social sites into various stages of their buying process: to search, book, and pay for services and products; and to listen to and share experiences: Follow these tips to make sure your business is in the right place at the right time to influence these consumers’ decision making process.

The Researchers

Search online for services you offer – using YouTube.  According to traffic reports, YouTube is the second most popular search engine.  Does your location appear on the first page of search results?   If not, try these techniques to improve your ranking: social-media-1806995_1280

Make Videos – Create video introductions to your business: your location, services, and staff.  Show what your client experience is like.

Link to your social sites– Drive researchers toward your social sites to give them a peek into how you interact with customers away from your business location.

The Talkers

Search online for reviews of your location. Are people talking about your services or products? Do you like what they’re saying? If not, here’s how you can make sure you’re getting the reviews you deserve:

Update review sites Populate your location’s review page with images, videos, and information about your services, then encourage your current customers to post reviews.

Post to your social sites – Keep your current customers engaged by posting interesting information on your Facebook, Twitter, and blog sites. Posts that work the best?

  • Inspirational: quotes and images
  • Fun: quizzes and questions of the day o Motivational: congratulate customers on milestones
  • Informative: how-to blog articles that help your customers address challenges, positioning your services as the solution, when appropriate

By incorporating just a few of these suggestions, your services will be online in just the right places to attract new customers. After all, even in today’s online world, it’s still all about location, location, location!

To learn how MINDBODY can help your business attract more clients online schedule a free demo today.

Learn More

 

*Source: The Social Media Report, Nielson