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Marketing
[ December 4, 2020 by Fitness Revolution 0 Comments ]

[PART 3] Social Media Mistakes To Stop Committing

Your marketing plan should always include social media. If it doesn’t, then you may not draw in the clients you’re currently looking for.

In part one of our 4-part series… We covered the top 2 mistakes you’re making when it comes to posting and creating engagement on social media.

And in part 2…we dived in deeper.

Today, we are going to give the next two mistakes…and give you a much clearer picture on why you need to correct them…

…and the impact it could have on your business.

Why You Need A Social Media Marketing Strategy?

Before we get into the mistakes…I want to reiterate why social media marketing needs to be part of your online marketing strategy.

Besides running ads on Google…Instagram…or Facebook…

It’s important for you to build a raving fan base, by posting quality content that falls more in line with your brand. It could be memes…short videos…live Q and A…

Whatever the media you choose to deliver your content…you need to make sure you’re doing it well.

Because there’s a good chance that potential clients are looking for your services—but they don’t even know you exist.

This is why your social media marketing strategy is so important…and could significantly impact your overall business.

Now that you understand why posting on Facebook and Twitter are important for growing your business…

Let’s move on to the next two mistakes to avoid when crafting your social media post.

Two Mistakes That Limit Social Media Growth

Here are two more mistakes that could be preventing you from driving in more traffic to your gym:

5. Not Posting Consistently

It will take some time…but you have better consistency with posting. What I am saying is you should be posting quality content every day.

Some gyms do…and they are successful.

And the gyms that don’t, may end up suffering in the long run. When you’re able to post consistently, you’re able to build a following and deliver the content they want to read.

Although you want your posts to have a dramatic impact right away…It may take months or years to build a following and really build your engagement.

Even if you think people aren’t reading what you post…

They are. And the more frequently you can post…the more you will be in front of your target audience.

It’s worth your time to keep posting every day.

6. Not Using Tools At Your Disposal

Posting consistently each day is one way to build a more engaged audience. However, sometimes it’s easy to forget, which prevents your potential market from engaging with you.

How can you remedy this?

There are various social media tools available that allow you to schedule posts ahead of time, and track how well those posts do.

This makes it a super easy and convenient way to build a more engaged audience. You can schedule all your posts for the week on one day…so it’s a literal “schedule it, and forget it” scenario.

These tools are easy to use, and may take your social media marketing strategy to a whole new level.

The Take Home Message

Building your social media marketing strategy is a great way to get your business in front of potential leads.

But, if you’re making these mistakes in your marketing…

Then these potential customers may not know you exist…or even how you can help them. By fixing these social media marketing mistakes…you may see your engagement numbers climb, and more potential leads inquiring about your services.

Is social media your kryptonite? Do you find it hard to get traction on Facebook, Instagram, or other sites?

If so, we can help. Social media can be easy to master…if you have a plan in pace. Get in touch with us today to schedule your free strategy session so we can go over your social media marketing plan—and give you the right steps to get you back on track.

Here’s where you can find the details (we also show you 5 other mistakes you could be making, which we might be able to help you fix):

Schedule Your FREE Strategy Session Here.

Marketing
[ November 18, 2020 by Fitness Revolution 0 Comments ]

[Part 2] Common Social Media Mistakes Gym Owners Make

If you want to engage prospective clients, then you need to leverage social media to your advantage. Because face it, there’s a good chance someone out there needs what you’re selling.

But:

If you’re committing these social media marketing mistakes…not only will your message fall flat…

It could turn off the prospects you want to attract to your facility. In part one, you discovered two mistakes gym owners make when crafting content for social media. Those two mistakes are:

  • The importance of having engaging content…
  • Why knowing your prospects hopes, dreams, and fears can help you create the RIGHT content that engages every time.

These are extremely important—because if you don’t know your avatar…and you’re just posting for the sake of posting…

Then your message won’t work—and you will have a harder time engaging who you want.

In today’s post, you’re going to discover the next 2 mistakes preventing you from bringing in new leads.

Two Costly Social Media Marketing Mistakes Preventing Your Business From Growing

There are 8 mistakes in total that we will cover…

But these two may be the biggest mistakes gym owners make when trying to grow their business, build engagement, and attract new leads on social media platforms like Facebook, Twitter, Instagram, and others.

And once you see the next two mistakes…you’ll understand why these are business killers and can easily cause your leads to dry up.

Those mistakes are:

3. You’re Copying Someone Else’s Content

When it comes to marketing, you’re told to model what’s working in the industry. And this is great advice, since it can give you new ideas on how to interact with your audience and how to attract the clients you want.

But:

Just because something is working for your competitor…doesn’t mean it will work for you.

If you’ve done the legwork and you already know what your audience is looking for, you can create fun, engaging, and high-quality content. And this is why it’s crucial to know what your audience wants so you can have a much greater impact than copying what someone else is doing.

4. Using Every Platform There Is

There are plenty of social media sites to choose from that will give you an opportunity to get your message in front of your ideal prospects. But, just because they are there, doesn’t mean you need to use all of them.

By focusing on one or two platforms at a time, it will allow you to create better content, and help you deliver that content with images, videos, and live broadcasts.

Remember, in order to be good at social media marketing, minimize your efforts on one, or possibly two, social media sites—and understand that being present on every social media platform might detract from your marketing message.

The Take Home Message

Social media may be one of the best mediums to get your message in front of potential clients, as well as your current members. But there are two important factors you need to remember:

  • MODEL what’s working in the industry, but DO not COPY it.
  • Avoid using every social media platform out there.

The more you can refine and focus your message, the better your content will be. This could give you the opportunity to become the “expert” in your niche—and gives your audience the content it craves—so they come back time and time again.

Your social media message could be one aspect holding you back from growing your fitness business.

And fixing those mistakes could help you grow and thrive.

But:

There are 5 other business mistakes we are seeing that could be slowing your growth, and preventing you from reaching your true business potential.

Click the link below to see the 5 OTHER mistakes—and how you can solve them:

[DISCOVER] The 5 Other Mistakes Crippling Your Business

Marketing
[ November 16, 2020 by Fitness Revolution 0 Comments ]

[PART 1] Mistakes You’re Making On Social Media

In this series, we are going to give you some tips to make your social media advertising strong and engaging. Everyone knows how important social media is to growing your business.

But, if you’re doing it wrong, then your message won’t reach the right people…preventing them from knowing and falling in love with your business. For example, the top-known fitness businesses, to A-list celebrities and Influencers, everyone is leveraging these platforms to grow their personal brand.

Are you?

If you are, but you’re not getting the traction you feel you should, then you could be making some costly mistakes in your advertising game.

The Top Mistakes You’re Making With Social Media

As a business owner, you want to get your message in front of the right people. And most of your clients are online in some capacity. It could be a stay-at-home mom, an active older adult, or even an athlete…most every demographic uses social media to some degree.

And you should be using it to your advantage. Statistics show that 1.6 billion people use Facebook each day…more than 500 million people are active on Instagram…and 145 million people send out, or read, various tweets on Twitter.

From these numbers, there’s a very good chance your potential clients are waiting to hear from you. If you’re currently advertising on these platforms…or you’re trying to engage your list…but you’re not successful…

Then you may be committing some common mistakes. But, if you’re able to fix these mistakes, you can leverage your social media accounts to draw in new leads and grow your business. In this 4-part series, we will tackle the 8 most common social media mistakes you may be making right now.

Here are the first two:

1. Your Content Needs An Upgrade

If you’re not getting a lot of engagement on your posts, then it could mean your content isn’t very good. Even if you think it is, your potential clients may not.

Be creative and really find out what they want. The higher quality your content is, the more engagement you will get. As a result, sites like Facebook and Twitter may reward you and push it to the top of feeds, if you have quality content.

2. You Don’t Know Your Ideal Client

Again, knowing your clients, inside and out, is the key to creating the most engaging content that may attract your ideal client. If you work with a particular group of people, for example, be sure you’re tailoring your content to what they want to read—not to what everyone wants to read.

Although you may want to help everyone, and you feel your content will do just that, it’s better to write to your niche, to create more shares and likes on your content.

The Social Media Series Continues…

Social media is one of the hottest channels for attracting your ideal clients. But if your message isn’t clear…or doesn’t resonate with your potential clients, then your time may have been wasted.

For instance, if you start by fixing these two mistakes…you may be better positioned to drive in new leads, and attract the clients you want.

If You’re Struggling To Get Leads From Facebook….

Either your Facebook ads aren’t working…

People are engaged…but not responding to your ads or content…

And your tweets aren’t getting the feedback you were hoping for…

You’re not alone. After all, you’re a gym owner, not a social media maven. But…

If you want to take your message to the next level…we can help. Our Success Coaches can help you develop a social media plan to get your message in front of the right people.

If you’re interested in getting your social media marketing back on track, schedule your 55 minute Strategy Call Today:

Discover How We Can Help Solve Your Social Media Marketing Issues

 

ArticlesFor Business OwnersStage 2
[ May 1, 2018 by Fitness Revolution 6 Comments ]

How to Use Social Media for Your Personal Training Business

4 Tips To Leverage Social Media

Love it or hate it, social media is here to stay and it’s a critical part of your fitness business marketing plan. If you’re not using social media to build your authority, position yourself in the local market and communicate with your audience then you’re making things hard on yourself.

These tips aren’t going to turn you into the fitness equivalent of a Kardashian, growing 100+ million followers, but it will help you stay front and center for your local market.

Create Your Own Reality TV Show

Social media allows your audience to get a ‘behind-the-scenes’ look at your life as a fitness pro. They want to know what your day is like, what you’re thinking, where you eat, etc. Stories, especially on Instagram, give you the ability to create your own reality TV show.

Now, you may not want to let everyone in on your personal life. That’s okay. Show them what your gym life is like as you go through training sessions, share client successes, etc.

However, the more you can seem like a real person in your stories the more powerful they will be.

Set a goal to share 5-10 stories each day with your followers and give them a behind the scenes look at what life is like as a fitness pro.

LIVE with…

Creating live videos on social media allows you to connect with your audience in real time. This is one of the most powerful ways to share your content (and one I need to do a lot more!)

Stay away from live Q&As until you can figure out what to expect in terms of your audience engaging. Start off with sharing tips on nutrition, toning up your arms, tightening your midsection, glute exercises, etc. Whatever is most appealing to your target market, talk about that.

Be consistent and don’t get discouraged if you’re audience is small at first. It takes time to build a following and get them to engage.

Go live on each social media channel at least 1 time per week.

Do Your Research

This is particularly useful for Instagram. Using the right hashtags and locations in your posts are two of the most powerful ways to grow your local audience.

Following the right hashtags allows you to engage with your audience and enter into conversations that you may have missed otherwise.

For more info read this article on Buffer.

Be Social 🙂

Do you put up your post, scroll for a bit, maybe like a post or two and then jump right off social media?

If so, stop! Use social media to actually be social. (This is admittedly another area I need to improve on!) Comment on posts that you see, engage with your followers, DM or PM someone you haven’t talked to in a while.

The more you engage on social media the more it will give back to you, especially as a brand.

You can even use this to build up joint ventures by sharing and commenting on posts from other local businesses. This is a great way to get your foot in the door without cold calling.

Aim to reply to all your comments (unless you have 100,000+ followers) and DMs in a reasonable amount of time, comment on 3 posts each time you jump on social media and DM at least one person a day.

Don’t overcomplicate it!

Social media can become overwhelming and confusing. Don’t let it! Set a few simple rules for yourself, establish your behavior goals and then follow through. After 60-90 days evaluate if you feel like you got enough out of social media to keep with it or go back to the drawing board and find a new plan.

You don’t need tens of thousands of followers for social media to impact your business. All you need is a consistent plan to expand your reach and add value to your audience.

Here’s the cheat sheet if you skipped to the end:

Facebook

  • Post 1x per day with a video or picture
  • Go LIVE 1x per week
  • Reply to all comments and PMs
  • Comment on at least 3 other posts per day
  • Share 1 other business post per week
  • PM one person per day

Instagram

  • Post to your feed 1x per day with a video or picture
  • Go LIVE 1x per week
  • Post at least 5 stories a day
  • Research hashtags and locations to build your audience (and use them)
  • Comment on at least 3 posts per day
  • Comment or Repost another business post once per week
  • DM one person a day

Twitter

  • I don’t know, don’t use it much 🙂
  • No seriously, I can’t help you here….

Using the tools you have your fingertips, mainly your smartphone, you can now share valuable content and be the first fitness pro your target market comes to when they are ready to change their lives.

Join Us At The Elite Fitness & Performance Summit 2018

This year at EFPS we’re going to be sharing a ton of great marketing and business growth strategies, just like what you learned here today. We’ll go on a journey together at this event to uncover the hidden obstacles and opportunities in your business.

Learn More

ArticlesFor Business OwnersFor Fitness ProsStage 2
[ February 20, 2017 by Guest Blogger 0 Comments ]

How To Remain Relevant In A Social & Mobile World

Your customers are on their phones everywhere, posting, tweeting, and texting. Do you understand what this increasingly pervasive behavior means for your business? If you haven’t been thinking about how to stay relevant in today’s mobile and social world, now’s the time.

Whether they’re on the go or at their desks, consumers are accessing their social networks more than any other online site, according to Nielsen*. And it’s not just to keep in touch. Consumers are incorporating social sites into various stages of their buying process: to search, book, and pay for services and products; and to listen to and share experiences: Follow these tips to make sure your business is in the right place at the right time to influence these consumers’ decision making process.

The Researchers

Search online for services you offer – using YouTube.  According to traffic reports, YouTube is the second most popular search engine.  Does your location appear on the first page of search results?   If not, try these techniques to improve your ranking: social-media-1806995_1280

Make Videos – Create video introductions to your business: your location, services, and staff.  Show what your client experience is like.

Link to your social sites– Drive researchers toward your social sites to give them a peek into how you interact with customers away from your business location.

The Talkers

Search online for reviews of your location. Are people talking about your services or products? Do you like what they’re saying? If not, here’s how you can make sure you’re getting the reviews you deserve:

Update review sites Populate your location’s review page with images, videos, and information about your services, then encourage your current customers to post reviews.

Post to your social sites – Keep your current customers engaged by posting interesting information on your Facebook, Twitter, and blog sites. Posts that work the best?

  • Inspirational: quotes and images
  • Fun: quizzes and questions of the day o Motivational: congratulate customers on milestones
  • Informative: how-to blog articles that help your customers address challenges, positioning your services as the solution, when appropriate

By incorporating just a few of these suggestions, your services will be online in just the right places to attract new customers. After all, even in today’s online world, it’s still all about location, location, location!

To learn how MINDBODY can help your business attract more clients online schedule a free demo today.

Learn More

 

*Source: The Social Media Report, Nielson

ArticlesFor Business OwnersStage 2
[ January 5, 2017 by Fitness Revolution 1 Comment ]

How to Use Facebook To Get Leads WITHOUT Paying For Them

With the right strategy you can get leads from your social media marketing without paying for them. It takes a consistent and deliberate approach that you’ll learn to easily implement to boost your exposure and get more interest from “right fit” clients for your business.

ArticlesFor Business OwnersStage 2
[ April 25, 2016 by Fitness Revolution 0 Comments ]

6 Low Cost Marketing Tips To Grow Your Business

Marketing doesn’t have to cost you a lot of money! Pick from these 6 marketing tips to grow your personal training business or boot camp without dropping a ton a money on ads.