In this series, we are going to give you some tips to make your social media advertising strong and engaging. Everyone knows how important social media is to growing your business.
But, if you’re doing it wrong, then your message won’t reach the right people…preventing them from knowing and falling in love with your business. For example, the top-known fitness businesses, to A-list celebrities and Influencers, everyone is leveraging these platforms to grow their personal brand.
If you are, but you’re not getting the traction you feel you should, then you could be making some costly mistakes in your advertising game.
The Top Mistakes You’re Making With Social Media
As a business owner, you want to get your message in front of the right people. And most of your clients are online in some capacity. It could be a stay-at-home mom, an active older adult, or even an athlete…most every demographic uses social media to some degree.
And you should be using it to your advantage. Statistics show that 1.6 billion people use Facebook each day…more than 500 million people are active on Instagram…and 145 million people send out, or read, various tweets on Twitter.
From these numbers, there’s a very good chance your potential clients are waiting to hear from you. If you’re currently advertising on these platforms…or you’re trying to engage your list…but you’re not successful…
Then you may be committing some common mistakes. But, if you’re able to fix these mistakes, you can leverage your social media accounts to draw in new leads and grow your business. In this 4-part series, we will tackle the 8 most common social media mistakes you may be making right now.
Here are the first two:
1. Your Content Needs An Upgrade
If you’re not getting a lot of engagement on your posts, then it could mean your content isn’t very good. Even if you think it is, your potential clients may not.
Be creative and really find out what they want. The higher quality your content is, the more engagement you will get. As a result, sites like Facebook and Twitter may reward you and push it to the top of feeds, if you have quality content.
2. You Don’t Know Your Ideal Client
Again, knowing your clients, inside and out, is the key to creating the most engaging content that may attract your ideal client. If you work with a particular group of people, for example, be sure you’re tailoring your content to what they want to read—not to what everyone wants to read.
Although you may want to help everyone, and you feel your content will do just that, it’s better to write to your niche, to create more shares and likes on your content.
The Social Media Series Continues…
Social media is one of the hottest channels for attracting your ideal clients. But if your message isn’t clear…or doesn’t resonate with your potential clients, then your time may have been wasted.
For instance, if you start by fixing these two mistakes…you may be better positioned to drive in new leads, and attract the clients you want.
If You’re Struggling To Get Leads From Facebook….
Either your Facebook ads aren’t working…
People are engaged…but not responding to your ads or content…
And your tweets aren’t getting the feedback you were hoping for…
You’re not alone. After all, you’re a gym owner, not a social media maven. But…
If you want to take your message to the next level…we can help. Our Success Coaches can help you develop a social media plan to get your message in front of the right people.
If you’re interested in getting your social media marketing back on track, schedule your 55 minute Strategy Call Today: