Running a personal training business is tough work! From the day you decide to start you will be faced with challenges, obstacles and difficult decisions that you’ve likely never thought about or been prepared to handle.
Taking action and implementing the following 5 key elements into your personal training business will give you the best shot for fast growth and success.
A Sales System That Delivers Predictable Results
The fastest way to fail in your personal training business is not being able to get clients to pay you for your services. You have to be able to get clients to pay you, and pay you what you’re worth, if you want to grow.
The first step is creating a system that you can use during your consultations that increase your chances of success with the sale. Here are 7 sales tips from fitness pros who have crushed their sales goals.
A Marketing Plan To Generate New Leads
Learning how to implement marketing systems and put a marketing plan in place for your personal training business gives you control over your growth. You can’t survive off word of mouth marketing and referrals forever.
The best marketing plan for personal training businesses is the Triple A Marketing Method. In less than an hour you can create a plan to attract more leads that is based on your strengths and allows you to focus your efforts on the highest return activities.
You have to take action if you want to get more clients. This plan show you how to get crystal clear on what actions to take.
A Productivity Routine
You don’t have an endless amount of time or energy to run your personal training business. The busy you get the tougher it will be to get it all done. This is why you need an operating routine in your business that allows you maximize your productivity.
Your productivity routine should improve communication within your business, allow you to stay focused on the most important projects and get more done in less time. If you feel like you are always running around with your hair on fire your current routine isn’t working.
Delegate Lower Level Tasks
Every minute you spend on a task that keeps you from marketing, selling, training or falls outside of your highest priorities as the business owner is lost opportunity. It’s costing you money!
Enter the skill of delegation. From the solopreneur to the business owner with a large team delegation is a skill that must be developed and implemented to grow the business. There will be a time where you’ll have to ‘wear all the hats’ in your business, but it shouldn’t last long.
Systemize & Scale
Developing systems and scaling a personal training business is often misunderstood. These are typically buzzwords that get thrown around in the industry.
Systems are a set of tasks completed to deliver predictable results. However, systems shouldn’t be built out so in depth that they hinder the people trying to implement them. The systems you put in place should empower the people running them to do their job more effectively.
Here’s a short article showing you how to create systems using the 20/80 rule.
To scale you need to be able to replicate those predictable results your systems create. That requires that you hire the right people or outsource the right tasks so that others are getting results for you.
BONUS: Get A Coach
A business coach can help you get results faster. They will have the experience and expertise to know what questions to ask you, understand the solutions to your problems, and teach you how to think like a business owner.
Having a coach is like having a cheat code for a video game. It removes a lot of the obstacles that keep you from having success. Your clients hire you to help them devise a plan to reach their fitness goals and a business coach can do the same for your business/personal income goals.
