Top Reasons For Using A Marketing Calendar
Random activities rarely lead to the desired result. You’re well aware of this in your client’s training programs but I’d bet that you are using it for your marketing!
Many of the frustrations you have with marketing can be overcome by taking a small amount of time to assess your current state and plan your next quarter.
It’s time to shed some light on the benefits of a marketing calendar. Here are some things you should know:
It Keeps You Consistent
Consistently getting in your workouts improves fitness results for your clients. Marketing consistently will lead to more clients for your business.
There are lots of stats out there about how many times a consumer needs to see a message before it resonates. You’ll see numbers from 7 all the up to 17! That means you need to constantly be spreading your message and sharing your marketing with the world.
Consistency also keeps your marketing pipeline full. It brings in new leads which will turn into clients in your Front End Offer which leads to more clients in your Core Offer.
This consistent marketing also means that you can use your marketing metrics like new leads, new front end offer clients and new core offer clients to evaluate your marketing. When you have consistent numbers you’ll see what’s working and what need to be improved quickly.
You’ll Be A Better Time Manager
When you have planned marketing activities you can put them in your calendar like appointments and assign them priorities against all your other activities.
If you’re randomly marketing without a plan then there’s a good chance you market “when you have spare time”…
…which likely means rarely.
A structured marketing calendar allows you to plug in tasks and activities as needed with a bigger plan in mind. This ensures you stay on track and on task during your day. It also allows you to create time for your marketing instead of trying to find time during your crazy busy day.
You’ll Be A Strategic Marketer
When you first start marketing you may think it’s all a guessing game. You test and try out different tactics to see what works and what doesn’t.
That’s playing small and won’t work if you want to create a really successful business. At some point you have to step up to the big leagues and start marketing strategically.
You have to know what will attract your ideal client, where your best chances of finding your ideal are and how to convey your message to them once you have their attention.
As you drill down into the marketing activities that fill your marketing calendar you take all of those things into consideration.
All of a sudden your marketing activities have a purpose.
Then you start measuring your activities and the results they produce to determine what works and what doesn’t. Eventually you’re able to know where to spend your time and money to get the best possible results.
That’s marketing strategically (and with a purpose)!
I’m not sure about you, but I like to know that what I’m doing everyday is moving me closer to my goals not just checking off boxes on a to-do list.
You Get Better Results
This is probably the most important to you, right? The purpose of marketing is to get more clients to pay you to help them reach their goals.
Random marketing will produce the same type of results random workouts will for your clients.
But hey, if you’re willing to put your success in the hands of chance and random marketing that’s up to you. For me, I like a much more strategic and calculated approach. At least then, even if my marketing is subpar, I can figure out what to fix and improve to get the results I’m trying to achieve.
Creating your first calendar, or an effective one can be overwhelming. If you’re looking for a ready to use solution download our quarterly marketing calendar for free today!