The success of your marketing and ability to get more personal training clients for your business rely on your ability to create a message that resonates with your Ideal Client. One of the easiest ways to figure out what to say in your marketing and learn how you...
Positioning is a powerful piece of your marketing plan. It tells your target market who you are, who you help, and why they should choose you. It also gives you credibility and should position you as an expert. So, how do we tell the world that you’re an amazing...
It all starts with the right question… You likely started your business or entered into the fitness industry because you asked yourself a question about what you wanted to do, who you wanted to help or how you wanted to make a living. Your growth as a person and...
The struggle to find success in the fitness industry is real. You’re in a saturated industry with a lot of misinformation, hyperbole, smoke and mirrors. Just 12 years ago I was no different than you...navigating my way in business, simply trying to increase revenues....
It’d be great if you could build your gym business off referrals alone, right? There are a few businesses out there who are able to do this, but they are outliers. Most of us mortals have to expand our marketing to other channels to grow our business and hit our...
We’re at a place in history where data is incredibly important. It’s helping us make better decisions and, when used correctly, can make running your fitness business a lot easier. As a fitness pro you’re likely tracking data on your programs success rates, weight...
Training people from the comfort of your own home, not dealing with client sessions or having to work around your client’s schedules. It all sounds amazing, but is it really all it's cracked up to be? Running an online fitness business seems incredibly appealing,...
There’s a good chance you’ll experience a few ups and downs in business. Rarely is your path to success a straight line to the top. You are forced to endure peaks and valleys, sometimes extremely painful valleys. Those challenges are placed there so that you can...
One complaint many personal trainers looking to get more clients have is about the quality of their leads. They are either ‘tire kickers’ or they have a million excuses to not show up. But what if the problem wasn’t with the leads? There’s a simple solution to...
Every day we meet a new fitness pro who is struggling to get their fitness business to the next level. They are frustrated with their growth, stressed out by their business, and confused about what to do next. Time’s running out to find a solution for many fitness...