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ArticlesFor Business Owners
[ January 20, 2021 by CJ Easter 0 Comments ]

The 12% Marketing Investment Formula

Last month, in this article, we talked about the different channels you should have in your marketing investment portfolio. This month, we’ll discuss how much you should be investing in that portfolio. The majority of independent gyms are underinvesting in marketing. And because of this, they are getting left behind as boutique franchises buy up market share with their corporate branding...

ArticlesFor Business Owners
[ January 22, 2020 by CJ Easter 0 Comments ]

3 Lead Channels You Should Be Invested in This Year

The opportunity in Facebook ads has been both a gift and a curse for gym owners.  Never before has the attention of your ideal clients been so quickly accessible. However, because of this ease of accessibility, many gyms have become overly dependent on a single lead channel. So if Facebook changes a rule or impressions become more expensive (as it typically does over the holidays), these gyms...

ArticlesFor Business OwnersStage 2
[ March 26, 2019 by CJ Easter 0 Comments ]

Are 6-week Transformation Challenges Dead?

Analysis of a $60,000 transformation challenge

ArticlesFor Business OwnersStage 2
[ March 5, 2019 by CJ Easter 0 Comments ]

How Much Is a Lead Worth?

Do you know how much a lead is worth to your business? Here’s how to find out…

ArticlesFor Business OwnersStage 1
[ February 5, 2019 by CJ Easter 1 Comment ]

5 Things To Do When Your Leads Aren’t Responding

Frustrated with leads ‘ghosting’ you? Here are 5 ways to ease your frustration.