Make your marketing more effective by applying these two simple rules. Most business owners are breaking at least one of this in their blog posts, emails, social media posts and even on their website. Fitness marketing success comes down to being able to deliver a...
Do you know why your clients REALLY invest in your services? Here’s a hint… They aren’t buying sessions or even great training. They are buying results. The outcome that you deliver is what will attract more leads and clients to your business. It's also what will help...
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"I had to give plasma to pay my bills..." Discover the story of William Savoy, owner of Savoy Fitness and the 2017 Fitness Revolution High Performing Business Owner of the Year. William's hard work and commitment have taken him from broke personal trainer to a...
“Marketing is storytelling.” Joe Polish The first step in developing a great marketing strategy is to define the role marketing will play in your business. I like to define marketing as storytelling, like my friend and master marketer Joe Polish. This simplifies the...
Running a successful personal training business can be tough. Discover the 3 big mistakes you need to avoid if you want to grow yours.
A marketing calendar is like a training program to grow your fitness business. Once you get it implemented you want to optimize it. Here’s how…
Building strong relationships with your clients is critical to your success as a business owner and trainer. Those relationships result in clients staying long and buying more, which means more revenue for your business. Plus, it's just more fun to work with people...
Offering a trial or low cost test drive for your personal training programs is a great way to get more clients, but only if you know how to convert them. Avoid the key mistakes many trainers make when offering a trial.