As a gym owner, personal trainer, or health professional, you’ve already dealt with the principles of behavior change science. A perfect example is: most of your members will start New Year’s resolutions. And a good majority of them will fail on their goals. Why?...
![[PART 4] Social Media Mistakes You’re Making](https://frnation.com/wp-content/uploads/2016/04/social-media-763731_1920-e1607094037173.jpg)
In the last few posts, we’ve tackled some common social media mistakes gym, and business owners, make when marketing on social media. To recap: Social media is the largest and most often used platform in marketing. And if you’re a business owner, you may already have...
Your marketing plan should always include social media. If it doesn’t, then you may not draw in the clients you’re currently looking for. In part one of our 4-part series… We covered the top 2 mistakes you’re making when it comes to posting and creating engagement on...
If you want to engage prospective clients, then you need to leverage social media to your advantage. Because face it, there’s a good chance someone out there needs what you’re selling. But: If you’re committing these social media marketing mistakes…not only will your...
In this series, we are going to give you some tips to make your social media advertising strong and engaging. Everyone knows how important social media is to growing your business. But, if you’re doing it wrong, then your message won’t reach the right...
A lot of gym owners want to get “back to normal” and focus on fully reopening their gyms. But it’s not just gym owners…but the members and staff as well. More gyms have either shut their doors, or changed their entire business to maintain their income and revenue....
You know your marketing message is one of the best ways to get your message in front of others—especially the people you want to attract into your gym. But when you’re marketing, it’s better to focus your message on one person—as opposed to a large group of people....
As a gym owner, you that in order to succeed, you need to have plenty of leads coming through your door. Not just any leads, but the leads you know will join your gym, and become lifelong ambassadors for your program. And this is why you have a lead generation...
When you’re in front of a prospect, and you're selling, does it feel like your strategy is just to talk them into buying? Well you’re in luck, because we’ve got THE Magic Pill for you!! Jk. I hope you know by now that is NOT us. But I’ll tell you the two biggest...
It’s not enough to just think about your ideal client and move on. You also need to create a fully developed Ideal Client Profile – and then use it constantly to attract new leads, convert them to clients, and shape your entire marketing strategy.