When you position yourself as an expert and establish yourself as the most credible authority on fitness in your area it's easier to attract great clients, charge more and grow your business. Luckily, it's not difficult to position yourself at the top when you follow...
“Marketing is storytelling.” Joe Polish The first step in developing a great marketing strategy is to define the role marketing will play in your business. I like to define marketing as storytelling, like my friend and master marketer Joe Polish. This simplifies the...
Use the following questions to help you qualify your prospects to ensure they are a good fit for your business. When you use these questions as a part of a sales conversation framework, you will find that prospects feel more understood and are more willing to open up...
Great testimonials are one of the fastest and easiest ways to get more personal training clients for your business.
For personal trainers and fitness business owners email marketing is a powerful tool to get more clients and grow your business. Here are 26 tips to help you use it effectively.
From Technician to Manager to Fitness Business Owner If you’ve read the cook the Emyth by Michael Gerber you may be familiar with these stages of a small business, more specifically the roles that the business owner goes through. As running a fitness business,...
You can accomplish a lot in 90 days with the right focus and plan. Here are 3 challenges you can take to grow your fitness business quickly.
Learn how to price your personal training programs to get maximum profits out of your business by addressing these two key factors.
Running a successful personal training business can be tough. Discover the 3 big mistakes you need to avoid if you want to grow yours.
A marketing calendar is like a training program to grow your fitness business. Once you get it implemented you want to optimize it. Here’s how…