Do you know why your clients REALLY invest in your services? Here’s a hint… They aren’t buying sessions or even great training. They are buying results. The outcome that you deliver is what will attract more leads and clients to your business. It's also what will help...
The business of fitness is changing pretty quickly! The market has been growing rapidly for several years and the economy is doing extremely well. But, that’s not going to be the case forever. At some point things are going to take a downturn. I’m not sure when...
Referral marketing produces highly qualified and pre-sold leads for your personal training business. But, most fitness pros and personal trainers passively wait for referrals instead of engaging in a clear marketing plan to produce more of them. Here are some simple...
High Performers share a lot of common traits. Understanding the power of coaching and discipline tend to be two of the most important traits that led to their success. You don’t build a multiple 6-figure or 7-figure business and then figure out how to perform your...
Do review sites like Google, Facebook and Yelp attract your Ideal Client? Most fitness businesses and personal trainers aren’t well represented on these sites and do nothing to manage their online reputation. Watch this short video to get a simple action plan that...
Most fitness pros hate selling. You probably assume people should want to pay you for training because you’re great at what you do and deliver results. Unfortunately that’s usually not enough to get them to commit to investing in your services. Here are 3 personal...
Are you spending your time on the most important activities in your business? If you’re like most business owners the answer is “No.” You end up putting out fires and using up your valuable time on simple tasks that need to get done. These tasks keep you from doing...
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4 Tips To Leverage Social Media Love it or hate it, social media is here to stay and it's a critical part of your fitness business marketing plan. If you’re not using social media to build your authority, position yourself in the local market and communicate with your...