When you have a marketing message that is so powerful your Ideal Client feels like you understand their biggest pains, challenges, struggles and solutions you’ll win the marketing game. Find out how to do that here…


When you have a marketing message that is so powerful your Ideal Client feels like you understand their biggest pains, challenges, struggles and solutions you’ll win the marketing game. Find out how to do that here…

Referrals are the highest quality lead you can get for your fitness studio. This article explains how to actively get more referrals and grow your business.

When you position yourself as an expert and establish yourself as the most credible authority on fitness in your area it's easier to attract great clients, charge more and grow your business. Luckily, it's not difficult to position yourself at the top when you follow...

“Marketing is storytelling.” Joe Polish The first step in developing a great marketing strategy is to define the role marketing will play in your business. I like to define marketing as storytelling, like my friend and master marketer Joe Polish. This simplifies the...

Great testimonials are one of the fastest and easiest ways to get more personal training clients for your business.

For personal trainers and fitness business owners email marketing is a powerful tool to get more clients and grow your business. Here are 26 tips to help you use it effectively.

You can accomplish a lot in 90 days with the right focus and plan. Here are 3 challenges you can take to grow your fitness business quickly.

A marketing calendar is like a training program to grow your fitness business. Once you get it implemented you want to optimize it. Here’s how…

As a personal trainer or fitness business owner you didn’t get in this game because you loved marketing, but it’s a necessity if you want to survive. Learn how to uncover your hidden strengths that will make marketing easier.

Building strong relationships with your clients is critical to your success as a business owner and trainer. Those relationships result in clients staying long and buying more, which means more revenue for your business. Plus, it's just more fun to work with people...