[ July 8, 2020 by Kelly Berry 0 Comments ]

5 Stages of the Fitness Business Owner’s Journey

As a fitness professional, you’re familiar with how to develop training plans for clients. First you conduct an assessment. Then you ask about their current situation and goals. And finally you develop a map to guide them to success.

But are you doing the same for your business?

Just like those clients, you need a path to help you get where you want to go. At Fitness Revolution, we help you learn where you are with your business now, where you want to take it, and what an individualized journey to success will look like for you.


Schedule a free consultation with one of our Success Coaches now


Making a plan is liberating, not constricting. Think about it: You know how easy it is to get lost in your thoughts about The Big Enchilada, but breaking it down helps you see how to take the step-by-step (bite-by-bite?) approach. This makes it manageable while also shortening the learning curve. And remember — you can always make changes later.

Stage 1: Sell, Sell, Sell.

Your main goal here is to get clients. But you might be limited by self-beliefs like “selling is bad” or “I’m not cut out for this.” Success here comes when you have happy clients making referrals, and your consistent sales efforts are delivering consistent, although slow, growth.

Stage 2: Marketing Machine.

Now is the time to hone your marketing processes so you’re generating leads. You’re typically wondering if you’re charging enough money, and if you’re really cut out for this. You know you’re ready for Step 3 when your aligned marketing messages bring you controlled leads and you’re hitting your sales goals.

Stage 3: Systems Wise.

You’re wondering about making the best use of your time, and you want a break. You’re feeling lonely because you’re spending so much time on work, and you still feel like there are never enough hours in a day. But as you become more of a manager with documented systems in place, you develop enough business understanding that you can even take some time off!

Stage 4: Manager Leader.

This is when you really develop as a manager and a leader – growing from being a service provider to an orchestrator. You might find it hard to give up the day-to-day tasks or to have confidence in the time you spend managing. Success comes when you have an accountable team, more freedom, and time to spend on personal development.

Stage 5: Entrepreneur.

Believe it or not, the biggest challenge here is often boredom. You might feel like you’re not “breaking” new things in the business, and that your employees don’t even need you anymore. But now you have the time and money to develop your team and business further, or maybe even focus on new opportunities and an exit strategy.

We have helped countless independent gym owners by remembering that each one is unique while going through a process we know front to back. It’s probably like the way you’re proud to develop training programs for each client based on individual needs, abilities and goals. You love helping people, and so do we.

It starts with a conversation, so let’s talk. Set up a time for your free consultation with one of our Success Coaches. We’ll do an assessment, learn about your goals, and start helping you through the stages of your fitness journey.

Leave a Reply

Your email address will not be published. Required fields are marked *