"Do you know who I am?" That's not just something a movie star says when they get pulled over after a late-night drinking binge… That's what your ideal client thinks every time they see one of your marketing messages that don't mean anything to them. That means they...
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The 2 Systems Every Business Needs And How To Make Them Work For You
Are you feeling stuck in your business? Stressed… Frustrated… Burnt out… I talk with gym owners all-day every-day and I hear it a ton. You don’t know what you don’t know, and you don’t know where to start. You hear the way to fix this is “Systems." It’s like systems...
What does Leadership mean? (Video)
Leadership takes many forms, but without it, your business will fall apart like an overstuffed trash bag you’re desperately trying to get into the bin before it bursts. YOU DON’T WANT YOUR BUSINESS ALL OVER THE D##N PARKING LOT, DO YOU?!?! This short (3 minute) clip...
Forget “Selling”. This is what REALLY matters…
Numbers. What’s your revenue? How many leads did you get? What’s your closing percentage? What’s your marketing budget? What’s the cost-per-click? Numbers. Know your numbers. It’s so easy to get caught up isn’t it? It’s so easy to think of everything as a number on a...
![Ways Marketing Gurus Will Hurt Your Business [Part 2]](https://frnation.com/wp-content/uploads/2021/05/fortune-telling-1989579_1920.jpg)
Ways Marketing Gurus Will Hurt Your Business [Part 2]
2. Style over substance. I’ll never forget talking with a guru one day about how to get leads to talk on the phone. Way back in the day, before I had a gym of my own, I worked as a receptionist at a busy architectural firm. Salesmen would call all day long trying to...
Ways Marketing Gurus Will Hurt Your Business [Part 1]
It was a cold and snowy night but inside by the fire, our staff was snuggled up in our blankets, drinking hot chocolate with marshmallows. “Old Squats” was a personal trainer waaaay back in the early 2000s and he was sitting in his rocking chair slowly moving back...
10 Sales Questions You Should Be Asking
When someone comes into your gym, there’s a good chance asking the right sales questions will enable you to close the sale. But, the minute you start talking to them, they may instantly shut down and run for the door. Why does this happen? The average consumer...
The Reason Behind Behavior Change Science
As a gym owner, personal trainer, or health professional, you’ve already dealt with the principles of behavior change science. A perfect example is: most of your members will start New Year’s resolutions. And a good majority of them will fail on their goals. Why?...
![[PART 4] Social Media Mistakes You’re Making](https://frnation.com/wp-content/uploads/2016/04/social-media-763731_1920-e1607094037173.jpg)
[PART 4] Social Media Mistakes You’re Making
In the last few posts, we’ve tackled some common social media mistakes gym, and business owners, make when marketing on social media. To recap: Social media is the largest and most often used platform in marketing. And if you’re a business owner, you may already have...
[PART 3] Social Media Mistakes To Stop Committing
Your marketing plan should always include social media. If it doesn’t, then you may not draw in the clients you’re currently looking for. In part one of our 4-part series… We covered the top 2 mistakes you’re making when it comes to posting and creating engagement on...