Numbers. What’s your revenue? How many leads did you get? What’s your closing percentage? What’s your marketing budget? What’s the cost-per-click? Numbers. Know your numbers. It’s so easy to get caught up isn’t it? It’s so easy to think of everything as a number on a...
![Ways Marketing Gurus Will Hurt Your Business [Part 2]](https://frnation.com/wp-content/uploads/2021/05/fortune-telling-1989579_1920.jpg)
2. Style over substance. I’ll never forget talking with a guru one day about how to get leads to talk on the phone. Way back in the day, before I had a gym of my own, I worked as a receptionist at a busy architectural firm. Salesmen would call all day long trying to...
It was a cold and snowy night but inside by the fire, our staff was snuggled up in our blankets, drinking hot chocolate with marshmallows. “Old Squats” was a personal trainer waaaay back in the early 2000s and he was sitting in his rocking chair slowly moving back...
When someone comes into your gym, there’s a good chance asking the right sales questions will enable you to close the sale. But, the minute you start talking to them, they may instantly shut down and run for the door. Why does this happen? The average consumer...
As a gym owner, personal trainer, or health professional, you’ve already dealt with the principles of behavior change science. A perfect example is: most of your members will start New Year’s resolutions. And a good majority of them will fail on their goals. Why?...
![[PART 4] Social Media Mistakes You’re Making](https://frnation.com/wp-content/uploads/2016/04/social-media-763731_1920-e1607094037173.jpg)
In the last few posts, we’ve tackled some common social media mistakes gym, and business owners, make when marketing on social media. To recap: Social media is the largest and most often used platform in marketing. And if you’re a business owner, you may already have...
Your marketing plan should always include social media. If it doesn’t, then you may not draw in the clients you’re currently looking for. In part one of our 4-part series… We covered the top 2 mistakes you’re making when it comes to posting and creating engagement on...
If you want to engage prospective clients, then you need to leverage social media to your advantage. Because face it, there’s a good chance someone out there needs what you’re selling. But: If you’re committing these social media marketing mistakes…not only will your...
In this series, we are going to give you some tips to make your social media advertising strong and engaging. Everyone knows how important social media is to growing your business. But, if you’re doing it wrong, then your message won’t reach the right...
A lot of gym owners want to get “back to normal” and focus on fully reopening their gyms. But it’s not just gym owners…but the members and staff as well. More gyms have either shut their doors, or changed their entire business to maintain their income and revenue....