What does it ‘look’ like? How clearly do you see your role as THE leader for your business? Clear enough to work on it every day, just as you work on programming for your clients or marketing? Most gym owners don’t have that level of clarity. They may think they do,...
Business
WTF!?! What’s the point of all this?!?!!?
I’m sure you’ve thought, or maybe yelled, something like this after something incredibly frustrating happened in your gym. Maybe a client was late. Maybe you had to explain the same exercise to someone for what felt like the 376th time and now you feel bad because...
Online Training in 4 Simple Steps: Part Two
In this post, we’ll finish our 2-part series on starting a Money-Making online Hybrid Training Program in 4 Easy Steps. During the chaos of the pandemic, gym owners had to make it work. You had to figure it out fast or your business was going under. It took a lot...
The First Step in Fixing Your Gym’s Marketing
"Do you know who I am?" That's not just something a movie star says when they get pulled over after a late-night drinking binge… That's what your ideal client thinks every time they see one of your marketing messages that don't mean anything to them. That means they...
The 2 Systems Every Business Needs And How To Make Them Work For You
Are you feeling stuck in your business? Stressed… Frustrated… Burnt out… I talk with gym owners all-day every-day and I hear it a ton. You don’t know what you don’t know, and you don’t know where to start. You hear the way to fix this is “Systems." It’s like systems...
Forget “Selling”. This is what REALLY matters…
Numbers. What’s your revenue? How many leads did you get? What’s your closing percentage? What’s your marketing budget? What’s the cost-per-click? Numbers. Know your numbers. It’s so easy to get caught up isn’t it? It’s so easy to think of everything as a number on a...
![Ways Marketing Gurus Will Hurt Your Business [Part 2]](https://frnation.com/wp-content/uploads/2021/05/fortune-telling-1989579_1920.jpg)
Ways Marketing Gurus Will Hurt Your Business [Part 2]
2. Style over substance. I’ll never forget talking with a guru one day about how to get leads to talk on the phone. Way back in the day, before I had a gym of my own, I worked as a receptionist at a busy architectural firm. Salesmen would call all day long trying to...
Ways Marketing Gurus Will Hurt Your Business [Part 1]
It was a cold and snowy night but inside by the fire, our staff was snuggled up in our blankets, drinking hot chocolate with marshmallows. “Old Squats” was a personal trainer waaaay back in the early 2000s and he was sitting in his rocking chair slowly moving back...