Numbers. What’s your revenue? How many leads did you get? What’s your closing percentage? What’s your marketing budget? What’s the cost-per-click? Numbers. Know your numbers. It’s so easy to get caught up isn’t it? It’s so easy to think of everything as a number on a...
![Ways Marketing Gurus Will Hurt Your Business [Part 2]](https://frnation.com/wp-content/uploads/2021/05/fortune-telling-1989579_1920.jpg)
2. Style over substance. I’ll never forget talking with a guru one day about how to get leads to talk on the phone. Way back in the day, before I had a gym of my own, I worked as a receptionist at a busy architectural firm. Salesmen would call all day long trying to...
It was a cold and snowy night but inside by the fire, our staff was snuggled up in our blankets, drinking hot chocolate with marshmallows. “Old Squats” was a personal trainer waaaay back in the early 2000s and he was sitting in his rocking chair slowly moving back...
It’s not enough to just think about your ideal client and move on. You also need to create a fully developed Ideal Client Profile – and then use it constantly to attract new leads, convert them to clients, and shape your entire marketing strategy.
Knowing how to overcome sales objections is key to making sales and growing your fitness business. But before you can overcome them, you need to understand them. Having a solid sales process and being well versed in delivering it should handle the objections...
Everybody wants to make a sale as quickly as possible, right? Wouldn’t it be great if we went straight from getting a new gym lead to closing the deal – just like that? Well, that’s a nice fantasy. But reality calls for a system to nurture leads through your...
[vc_column][vc_column_text]Email marketing is a must have marketing tool for fitness business owners. We’ll walk you through the steps to building your email list, delivering value and converting leads to clients for your fitness business. There’s a step by step plan...
[vc_column][vc_column_text]Networking to grow your fitness business DOES NOT mean showing up to a networking group and exchanging business cards. There’s a better, more effective way to network if you want to be the most well-known fitness pro in your community and...
There are some really scary stats out there when it comes to sales follow up… According to the National Sales Executives Association only 48% of sales people never follow up with a prospect. Yet, 80% of all sales are made on the fifth to twelfth contact with a...
There’s nothing more frustrating than having a prospect throw up an objection that you weren’t expecting and can’t overcome it. Instead of convincing them and pushing them to make a decision, try this approach.