“A client saved is a client earned” - Benjamin Franklin (kind of) Let’s start here, because if you only get one thing from this blog, I want it to be this: According to Forbes.com, it can cost 5x more to acquire a new client than to keep an existing one. ...
Marketing
Owning Your Gym’s Target Market: How to Pinpoint and Engage Your Ideal Client
Master gym marketing with precise strategies to identify and engage your gym target market—transform prospects into your ideal clients!
Dial In Your Core Offer For a More Powerful Marketing Plan
You might be tempted to offer 2, 3 or even more types of training programs in your fitness business business to help serve more people and make more money. But is it actually a good idea?
Growing Your Core Offer With a Powerful Front-End Offer
A strong Front End Offer in your fitness business can help grow your Core Offer quickly. Not only will it speak directly to the needs and desires of your Ideal Client, but it will allow anyone on the fence about joining your program to test drive the...
The 5-Step Process for Building A Gym Referral System
Everybody wants leads, but most independent gym owners are missing a golden source right in front of them: referrals that are highly valuable and mostly pre-qualified. Too many fitness pros take a passive approach to gaining referrals from clients, employees, and...
WTF!?! What’s the point of all this?!?!!?
I’m sure you’ve thought, or maybe yelled, something like this after something incredibly frustrating happened in your gym. Maybe a client was late. Maybe you had to explain the same exercise to someone for what felt like the 376th time and now you feel bad because...
Online Training in 4 Simple Steps: Part Two
In this post, we’ll finish our 2-part series on starting a Money-Making online Hybrid Training Program in 4 Easy Steps. During the chaos of the pandemic, gym owners had to make it work. You had to figure it out fast or your business was going under. It took a lot...
The First Step in Fixing Your Gym’s Marketing
"Do you know who I am?" That's not just something a movie star says when they get pulled over after a late-night drinking binge… That's what your ideal client thinks every time they see one of your marketing messages that don't mean anything to them. That means they...
The 2 Systems Every Business Needs And How To Make Them Work For You
Are you feeling stuck in your business? Stressed… Frustrated… Burnt out… I talk with gym owners all-day every-day and I hear it a ton. You don’t know what you don’t know, and you don’t know where to start. You hear the way to fix this is “Systems." It’s like systems...
Forget “Selling”. This is what REALLY matters…
Numbers. What’s your revenue? How many leads did you get? What’s your closing percentage? What’s your marketing budget? What’s the cost-per-click? Numbers. Know your numbers. It’s so easy to get caught up isn’t it? It’s so easy to think of everything as a number on a...