Discover the secret to standing out: our blog reveals how your gym can captivate ideal clients and beat the competition.
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What You Deserve from a Business Coach
It’s pretty likely that if you’re reading this you meet at least some of the criteria we look for in the people we work with. If you took the time to come to this blog, you’re probably looking for some answers and are willing to do some work to get them. The fitness...
A Client Saved Is A Client Earned – The Misunderstood Retention Trio
“A client saved is a client earned” - Benjamin Franklin (kind of) Let’s start here, because if you only get one thing from this blog, I want it to be this: According to Forbes.com, it can cost 5x more to acquire a new client than to keep an existing one. ...
Owning Your Gym’s Target Market: How to Pinpoint and Engage Your Ideal Client
Master gym marketing with precise strategies to identify and engage your gym target market—transform prospects into your ideal clients!
What Should a Gym’s Retention Rate Be?
Is 95% good? What should yours be? 94%? 98%? How do you know? In this video, Success Coach Madison Allen covers what your retention needs to be in order to be GREAT, what a strong Client Care System should cover and 2 mistakes to avoid when building...
Dial In Your Core Offer For a More Powerful Marketing Plan
You might be tempted to offer 2, 3 or even more types of training programs in your fitness business business to help serve more people and make more money. But is it actually a good idea?
Growing Your Core Offer With a Powerful Front-End Offer
A strong Front End Offer in your fitness business can help grow your Core Offer quickly. Not only will it speak directly to the needs and desires of your Ideal Client, but it will allow anyone on the fence about joining your program to test drive the...
The 5-Step Process for Building A Gym Referral System
Everybody wants leads, but most independent gym owners are missing a golden source right in front of them: referrals that are highly valuable and mostly pre-qualified. Too many fitness pros take a passive approach to gaining referrals from clients, employees, and...
The Scaling Triad
If you’ve ever watched “Shark Tank” (and which business owner out there hasn’t?) you’ve heard the term “Scaling a Business”. Learning how to “scale” their business is one of the most common reasons gym owners come to us for help. There’s a HUGE misconception of what...
All Problems are Leadership Problems – Part 2
Do you ever think about your limitations? Do you think there are important aspects of your business you’ll just NEVER be good at? Selling...Marketing…something else... You’re just hopeless there, right? I talk to gym owners all the time who are convinced that there’s...