Social Proof helps people trust your brand. If you struggle to get fitness testimonials and don’t know what to ask. This quick guide will give you everything you need to know.
Kelly Berry
Increase Gym Member Retention Rate
It happens all the time. Gym owners get so focused on marketing and sales that they forget the follow-up after the customer becomes a member or joins a program. We are taught that to increase revenue we need to increase our lead generation and make more sales. But a...
Dial In Your Core Offer For a More Powerful Marketing Plan
You might be tempted to offer 2, 3 or even more types of training programs in your fitness business business to help serve more people and make more money. But is it actually a good idea?
The Scaling Triad
If you’ve ever watched “Shark Tank” (and which business owner out there hasn’t?) you’ve heard the term “Scaling a Business”. Learning how to “scale” their business is one of the most common reasons gym owners come to us for help. There’s a HUGE misconception of what...
All Problems are Leadership Problems – Part 2
Do you ever think about your limitations? Do you think there are important aspects of your business you’ll just NEVER be good at? Selling...Marketing…something else... You’re just hopeless there, right? I talk to gym owners all the time who are convinced that there’s...
All Problems are Leadership Problems – Part 1
What does it ‘look’ like? How clearly do you see your role as THE leader for your business? Clear enough to work on it every day, just as you work on programming for your clients or marketing? Most gym owners don’t have that level of clarity. They may think they do,...
5 Business Skills For Gym Owners
Elevate your fitness business with key management skills—discover 5 essentials to thrive as a business owner. Start mastering them now!