Privacy Policy

Welcome to Fitness Revolution, our products, resources, and content.  Fitness Revolution has created this privacy policy to demonstrate our commitment to protecting your privacy, and to disclose our information-gathering and dissemination practices. This privacy policy is here to tell you about, among other things, the information Fitness Revolution collects, how we use that information, how we won’t use your information, how you can opt out of certain uses of the information we collect, how long we will retain your information, the data rights you have, and how Fitness Revolution can make changes to this privacy policy. Please let us know if you have any questions regarding this privacy policy by contacting us at

What information does Fitness Revolution collect: We collect two types of information when you visit our Website(s) or you do business with us via any medium: personal information and Non-Personal information.

Personal Information: We specifically request personal information from you at certain points on and off our Website(s). For example, when you sign up for our newsletter, subscribe to our Website(s), or when you purchase an item or service, we collect personal information to complete the transaction. Payment info is only collected when necessary to complete a purchase and is never collected during email newsletter signup. This information may include, without limitation, your name, shipping and billing addresses, telephone number, email address, and credit card information. If you apply to join our Affiliate Program, we may collect information about your business, including, without limitation, your (or your organization’s) name, email address, street address, telephone number, tax identification number, and information about your Website (e.g., the URL, the number of unique users and page views, the demographics of your user base, etc.). From time to time, we may also request personal information about you and your interests in surveys, contest entry forms, or in other ways. You may always choose not to provide us with your personal information; however, this may limit our ability to provide you with a specific product or service or to offer you personalized content.

Type of Data Collected
Personal Data: While using our services, searching our website(s), accessing our products we may ask you to provide us information that can be used to personally identify you. This may include, but is not limited to:

  • Name
  • Email Address
  • Phone Number
  • Address, State, Province, Zip/Postal Code, City, Country
  • Business Website
  • Business Address, State, Province, Zip/Postal Code, City, County
  • Company/Business Name
  • Business Information (Company Size, Financial Data, and other information pertaining to your business)

Non-Personal Information: When you visit our Website(s), we also collect Non-Personal information, such as your IP address, which is a number that can be used to identify your location and Internet Service Provider. We may also collect the URL from which you came to our Website(s) and the URLs visited on our Website(s). A URL is the full address of a Website page, which may contain some personal or identifying information about the person who is viewing it.

This may include, but is not limited to:

  • Cookies
  • Internet Protocol Address
  • Browser Type
  • Browser Version
  • The Pages You Visited
  • Date and Time of your visit
  • Time Spent on Pages
  • And other diagnostic data

How we use or disclose the information we collect: In collecting your personal information, we aim to provide you with a more customized experience. This information lets us provide services and features that we think are more likely to meet your needs. Of course, users may be able to use our products or services or browse our Websites without providing any personal information, but once you give us this personal information, you are not anonymous to us.  Below you’ll see how we plan to use the information we have collected.

  1. We use your personal information to process your requests via customer support, fulfilling our commitment, and delivering our product and/or services
  2. To communicate to you via email or other forms of communications with marketing or promotional materials, news, updates, special offers, content, events, and other information we believe you will be interested in
  3. We might also contact you to see if you are interested in participating in market research regarding Fitness Revolution
  4. On occasion, we may also contact you about products or services outside of Fitness Revolution that we think you will find useful (In those cases, we do not transfer your personal data)
  5. To improve our business and services, including, but not limited to, improving the features of our Website(s)

For information about opting out of such communications, please see our Opt-Out Policy.

Fitness Revolution will never sell your information to any third party services.

Information We Obtain from Other Sources: We may collect information about you from other sources, including through interactive applications (such as mobile devices/applications and third-party services) and from commercially available sources (such as data aggregators and public databases). For example, if you access third-party services (such as Facebook Connect) through or in connection with our Website(s), we collect information available about you through those services, including, but not limited to, Personal Information as well as publicly observable data, such as activities on blogs, videos, and other online postings.

Information about Children: We do not knowingly collect personal information from children under the age of 13. If we learn that we have inadvertently obtained personal information on a child under the age of 13, that information will be deleted from our systems.   Fitness Revolution encourages parents to go online with their kids.

Use of Campus: Campus is the online portal to all Coaching Program information, resources, courses, products, tools, and communication. The information added to Campus is the personal information you provided while opting into one of our many lead magnets or purchasing one of our many products, courses, and/or Coaching Programs. While accessing and utilizing Campus you may provide more personal information if you so choose to. Users of Campus will have the ability to update and manage their personal information in Campus. Campus provides interactive discussion, notifications, surveys, and quizzes. All used to help customers and coaching partners gain knowledge, help us fulfill our commitment, learn more about our customers and coaching programs, and to maintain and improve our services here at Fitness Revolution.

Use of Cookies: We also use a feature of your browser called a cookie to assign identification to your computer. The unique user ID contained within your cookie automatically identifies your computer—but not you—to our servers every time you visit our Website(s). Cookies by themselves cannot be used to find out the identity of any user but may be correlated with identity information in our log files. You can turn off the cookie feature by using your browser preference options, but you may not be able to utilize some services properly. Current versions of many Web browsers offer enhanced user controls for the placement and duration of cookies. Search for “cookies” under your Web browser’s Help menu for more information on the cookie management features available to you.

Use of Pixel Tags: We also collect information through the use of “pixel tags” included in email messages we may send to you. Pixel tags, also known as “Web beacons,” are tiny graphic files, not visible to the human eye, that are included in HTML-encoded email messages. When such a message is opened in an HTML-capable email program, the recipient’s computer will access our server to retrieve the pixel tag file, allowing us to record and store, along with the recipient’s email address, the date and time the recipient viewed the email message, the fact that the recipient’s email program is capable of receiving HTML-encoded email, and other standard logging information. The pixel tag may also see or read cookies. Fitness Revolution may use pixel tags in order to measure and understand traffic better, to track visitor behavior to improve user experience, and for tracking promotional and marketing campaign response, among others. You can disable the pixel tag feature by changing your browser settings to omit images and disable Javascript, or there are commercial software packages available that can omit pixel tags and most advertisements.

Cookies (again): We may use cookies and IP address information to count and track Website visits in the aggregate, to personalize the Website(s) for each unique user, to control the frequency of individual advertisements to individual computers, and to target advertisements and promotions to broad demographic segments. We may also use IP addresses to help diagnose problems with our server and to administer our Website(s).

How long will we retain your data: We will retain the information collected for you as long as is necessary for the purpose set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements, policies, and services.

Opt-Out Policy: You may opt out of receiving communication from us, from Affiliated Companies, or from other third parties by emailing us at You also have the ability to opt out of any and all communication from us by clicking the unsubscribe link at the bottom of every email we send out to you. Clicking the unsubscribe link does not automatically opt you out of receiving emails. You will need to follow the instructions provided once redirected to your opt-out page.

Customer Service Issues and Contacts: We may use your personal information to contact you in response to customer service complaints you have submitted, to address a problem affecting your use of a product or service, or to verify information concerning a transaction.

Transaction Processing: When you make a purchase, we may need to provide personal information, including information such as your shipping address, billing information, telephone number, and credit card information, to third parties, including product manufacturers and shipping companies, as necessary solely to complete the transaction.

Legal Requirements: We may, in our sole discretion, disclose personal information when we deem necessary or appropriate to law enforcement or other entities or third parties as required by law or to protect our rights or the rights of others, to prevent harm to persons or property, to fight fraud, identity theft, or otherwise to comply with the law or legal process, to respond to claims, to protect our systems and customers, to ensure the integrity and operation of our business and systems, or to protect the rights, property, or safety of Fitness Revolution and its employees or others.

Lawful Basis for Processing Personal Data Under General Data Protection Regulation (GDPR)

If you are from the European Economic Area, we at Fitness Revolution lawful basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the particular context in which we collect it.

We may process your personal data if you’ve met any of the following criteria:

  • You have given us permission to do so
  • The processing is in our legitimate interests and it’s not overridden by your rights.
  • For payment processing purposes
  • Performance of contract
  • To comply with the law

Data Protection Rights Under General Data Protection Regulation (GDPR)

If you are a resident of the European Economic Area, you have certain data protection rights. We aim to take rational steps to allow you to access, correct, amend, delete, object, or limit the use of your Personal Data.

If you wish to correct, update, or access your personal information you can make a request by contacting us at or submitting a personal information request via this page: Personal Information Request.

At this time we’re working to create a method for users to delete their personal information contained in our database.

In addition, you may delete the cookie stored on your computer, which will cause our system to perceive you as a new user with no known user data. You may also set your browser to reject cookies, but doing so may prevent you from using some of our services.

If you wish to exercise any of the above rights feel free to reach out to us at notifying us of your request.

We may ask you verify your Personal Data prior to us responding to your request.

Business and Accounting Disclosures: We may also disclose non-identifying transaction information to third parties for the purpose of accounting and record keeping. We may also disclose aggregate user data or Non-Personal information in order to describe our services to prospective business partners, advertisers, and others, but will do so only in a form that does not identify individual users.

Third-Party Tools/Services: At various points and pages on our Website(s), you may be able to access or utilize tools and/or services offered by or in conjunction with third parties, including tools and services in connection with third-party “social media” and other sites that would allow personal information to be transferred to such third parties (for example, Facebook Connect). These third parties have separate data collection and privacy practices independent from ours, and thus  Fitness Revolution cannot be responsible for their policies or activities. Please contact those third parties directly if you have questions about their privacy policies.

Other Disclosures: Occasionally, we may disclose personal information in other circumstances, but we will only do this if we have explained at the time we collect the information the purpose for which it will be disclosed.

Department: In addition, when we contact you via email, we may include instructions to enable you to unsubscribe from future emails if you so choose. You agree and understand that while we will do our best to comply with your request, we shall not be liable for any problems or delays associated with the opt-out process.

Security: Fitness Revolution uses industry-standard security measures in place to protect the loss, misuse, and alteration of the information under our control, and we make good-faith efforts to store your personal information in a secure operating environment. Unfortunately, no data transmission over the Internet can be guaranteed to be absolutely secure. As a result, while we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us or our online products or services, and you do so at your own risk.

Other Websites: Links On our Website(s) and in communication with you, we may include links or referrals to businesses and Web sites operated by our business partners, affiliates, advertisers, and others. These third parties have separate data collection and privacy practices independent from ours, and thus  Fitness Revolution cannot be responsible for their policies or activities. Please contact those third parties directly if you have questions about their privacy policies.

Users Based Outside of the USA: Like almost every Website and business,  Fitness Revolution and its Website(s) may be accessed by an international audience. By visiting any of our Website(s) and providing us with data, you acknowledge and agree that your personal information may be processed for the purposes identified in this policy. In addition, such data may be stored on servers located in the United States of America or otherwise outside your resident jurisdiction; such jurisdictions may have less stringent privacy practices than your own. By providing us with your data, you consent to the transfer of such data.

What happens to my information if  Fitness Revolution or FR Nation is sold to or merges with another company: It is possible that  Fitness Revolution and/or any of our assets may be acquired by an unrelated third party. In such a transaction, as the owner of this customer information, we may disclose or sell the information as an asset of the company in conjunction with the sale of our company or the sale of a portion of our assets to a third party. While we will endeavor to require the successor company to maintain this privacy policy, we cannot guarantee that our policy will remain in effect.

Changes to This Policy: This policy may change from time to time. If we make any substantive changes to the policy in the future with regard to how we use your information, we will post those changes on our Website(s) in this location together with the date of the last update. Your continued business relationship or use of the Website(s) after the changes are posted constitutes your agreement to the changes, both with regard to information we have previously collected from you and with regard to information we collect from you in the future. If you do not agree to the changes, please discontinue your use of our Website(s) or business relationship with us.

Contacting Fitness Revolution: Please feel free to share any comments and concerns with us. If you have any questions about this privacy policy or the practices of this Website, please contact: Fitness Revolution  3388 Founders Road, Suite #300 Indianapolis, IN 46268 Attention: Privacy Policy Department or email us: Last updated and effective May 24, 2018

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